Purity Vodka Launches Valentine’s Day Instagram Contest

Bachelor star Sean Lowe Will Help One Lucky Winner to Receive the World’s Most Beautiful Diamond® from the World’s Most Awarded Ultra-Premium Vodka

NEW YORK, Feb. 4, 2014 /PRNewswire/ — Purity® Vodka, the most awarded ultra-premium vodka in the world, launched a social media based Valentine’s contest inspired by the very heart of their vodka. Recently voted the Grand Vodka Master for the third year running, the heart of Purity Vodka is distilled a remarkable 34 times and only the finest 10% is used – The Perfect Cut®.

TV star Sean Lowe recently promoted the Purity Vodka contest to encourage lovers of good taste to upload their own entries to Instagram that creatively capture their most romantic moment with #PurityPerfectCut by Noon ET on February 14, 2014.*

“As a newlywed, I was thrilled to join Purity Vodka in celebrating the special someone in your life,” says Sean Lowe, coming off his January 26th nuptials. “Producing a perfect cut vodka like Purity Vodka is a labor of love but rewarding – not so different from a relationship.”

The top ten entries will move onto final voting by Purity Vodka Facebook fans. The contestant with the highest number of votes will win a $15,000 Lazare® Diamond: The World’s Most Beautiful Diamond® provided by Wilson & Son Jewelers of New York, luxury jewelers since 1905.

“After a decade of perfecting Purity Vodka, I feel incredibly proud to have created what is today the world’s most awarded ultra-premium vodka. Our secret is to use only the finest 10% of the distillate – The Perfect Cut – as the heart in Purity Vodka. I hope the winner will feel the same excitement presenting a beautiful Lazare® diamond to their sweetheart.” says Thomas Kuuttanen, Founder and Master Blender of Purity Vodka from Sweden.

Purity Vodka created a signature Valentine’s Day cocktail The Perfect Cut® to accompany the promotion and premiered the cocktail at The Accessories Council Annual Valentine’s Day Media Event on Monday, January 27. To get the recipe, locations serving The Perfect Cut and to enter, please visit Facebook.com/PurityVodka.

*NO PURCHASE NECESSARY.  OPEN TO THE 50 U.S. & DC (except Delaware and Montana).  MUST BE 21 YEARS OF AGE OR OLDER TO ENTER. VOID IN DELAWARE, MONTANA, AND WHEREVER PROHIBITED OR RESTRICTED BY LAW. For Official Rules, visit http://www.facebook.com/purityvodka.


Purity® Vodka is the most award-winning ultra-premium vodka in the world and continues to win top honors in some of the most prestigious international spirit competitions. In 2013, the brand won in eleven of eleven categories during the Vodka Masters Awards, sweeping the overall vodka category and taking the top title of Grand Vodka Master — the first brand to win this prestigious title three years in a row. With its heritage based in the 13th century Ellinge Castle in southern Sweden, Purity®Vodka sprang from Master Blender Thomas Kuuttanen’s lifelong quest to redefine the vodka category.

The heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that it doesn’t need filtration. For more information about Purity® Vodka, please go to www.purityvodka.com.


Lazare Kaplan International (LKI) Inc. sells its diamonds and jewelry products through a worldwide distribution network. The Company is noted for its ideal cut diamonds which it markets internationally under the brand name, Lazare Diamonds®. LKI has been an innovator in the diamond industry since its debut in 1903 and is a full supporter of ethical industry standards as a founding member of the UN Global Compact, an initiative supporting universal ethical, social, human rights and environmental principles.

Purity® Vodka. 40% Alc. by Vol. Distilled from Grain. Imported by Purity® Vodka, Manhasset, N.Y. Product of Sweden. © 2014 Purity® Vodka, Inc.