To assist with the all-important packaging aspect for its U.S. debut in New Mexico and Colorado, it brought in Saxco International, world-wide packaging specialists for the wine, spirits, beer and food industries. “Our role was to help create a package that would carry through with the new brand’s milk related theme by developing a design which also displayed a noteworthy eye appeal and bold shelf presence,” says Jimmy Owens, New Product Representative for Saxco International.
Moving forward and working closely with the brand’s design and management team, Owens began the search for a 750 ml bottle which possessed the required attributes the project demanded. He found a tear-dropped shaped bottle that had a true resemblance to a classic old time milk bottle from Vetreria Etrusca, an Italian supplier in Saxco’s broad global resource network.
To create the black and white decorative design image with the appearance of a Holstein cow, Saxco
called upon Serigraphie Richford, of Montreal, Canada, another resource in its reliable world-wide vendor arsenal. Serigraphie-Richford screened on the black and white Holstein design on both the front and back of the bottle.
To complete the authentic look of an old-time milk bottle, Saxco sourced and supplied a metal hinged swing top closure with a white plastic cap from a trusted Asian supply source. It brought in Rock-Tenn, of Montreal, Canada to design and produce the six-bottle white shipping cartons with a black imprint to carry out the Holstein cow image.
According to Ellis Visser, President of Leche Spirits, “Milk Money Vodka is extremely smooth, full=bodied and possesses a light sweet finish. We’re hoping it will appeal to a wide range of individuals who enjoy a premium vodka, however, we will focus heavily on females within the agricultural community, ages, 21 to 45 years.”
Milk Money Vodka is 40-percent Alcohol By Volume and 80-proof and is twice distilled and gluten-free. Following its introduction in New Mexico and Colorado, it will be rolled out to vodka enthusiasts in other mid-western states, including Wisconsin, Nebraska and Minnesota. The retail price for the 750 mL bottle is $19.99.
Saxco International, LLC, “Your choice for premium packaging solutions,” has more than 30 years of industry experience, providing a broad range of packaging products and services to the liquor, wine, beer and food industries. In addition to supplying packaging enhancement products, the company’s services include expert consultation from design to development. Saxco is headquartered in suburban Philadelphia, Pennsylvania, with offices in Mountainside, New Jersey; Cincinnati, Ohio; Louisville, Kentucky; Oakland, Fairfield and Napa, California; Vancouver, WA; Tampa, Florida; Hook Hampshire, England and Qingdao, China. Additional details at 215-443-8100, fax 215-443-8370 or the web at www.saxco.com.