CHICAGO, IL (March 2014) – SOCIAL Enjoyments, a delicious lower-calorie, organic and gluten-free alcoholic beverage, is ready to launch in Chicago this May!
SOCIAL is different – it’s created by 30-year-old Chicagoan Leah Caplanis with women’s preferences top of mind. After overcoming a health challenge that involved three years of abstaining from alcohol, Leah was determined to live a vibrant and fun-loving life. She searched for an alcoholic beverage that allowed her to celebrate and embrace her balanced lifestyle without many of the negative effects that alcohol can often cause. Finding few suitable alcoholic treats, she decided to launch her own product, SOCIAL Enjoyments. SOCIAL provides an alcoholic option and brand that complements women’s desire to live dynamic healthy lives and express the joyful SOCIAL butterfly within!
With 88 calories for 10.5 ounces, SOCIAL is one of the lowest calorie alcoholic beverages available today with fewer calories than the average same-size vodka-soda. It’s FULL of refreshing Hibiscus-Cucumber flavor and this flavored sparkling sake is organic, gluten-free and lightly sweetened, with organic Stevia! Plus, at 4% alcohol by volume, it provides alcoholic refreshment that SOCIAL calls a “balanced indulgence.” SOCIAL’s wish for women is to have a tasty alcoholic option that leaves them feeling guilt-free and empowered the day of and after, so they can lead active lives and meet their full potential. According to Merriam Webster, “Enjoyments” are “things that give you pleasure” and SOCIAL Enjoyments’ mantra is “Freedom to Enjoy Life!”
Conveniently offered in a sleek can and brewed in the U.S., SOCIAL can simply be chilled and enjoyed. Or, with mixability in mind, it can also be used to create a wide variety of craft “enjoyments.” Chicago bartenders are already trading in soda water for SOCIAL and mixing up tasty skinny creations pre-launch! Rather than the usual Vodka Soda, try a flavorful Vodka SOCIAL.
Whether you’re out and about at a festival, concert or favorite nightlife destination, picnicking in the park or entertaining at home, SOCIAL is the perfect beverage to refresh and delight.
SOCIAL will be available in May at Chicago restaurants and bars, and grocers including select Chicago Whole Foods Markets, Plum Market and The Goddess and Grocer. Future plans are already in motion to launch two additional flavors in December 2014.
ABOUT SOCIAL ENJOYMENTS
SOCIAL Enjoyments is the brainchild of CEO Leah Caplanis. After eight years with Nestle USA, she quit and began fulfilling her dream of building a startup that matches her passions, health and happiness. After being diagnosed with thyroid cancer in 2010, she began following a strict vegan diet and studying under the thought leaders in the holistic health community. On her road to recovery, she was ready to reintroduce drinks into her lifestyle. With cutting edge health practices and products at her disposal, she created a beverage that she could feel good about drinking and serving to her friends and fellow women of the world. She teamed up with fellow graduates of The University of Chicago’s Booth School of Business and brewmaster Ray Klimovitz, co-founder of Izze Beverage Co., to create this lifestyle brand.