Solerno Blood Orange Liqueur to Introduce Cultural Experiential Events Nationwide
New York, NY– June 17, 2014 – To kick off the summer season, Solerno Blood Orange Liqueur is launching Drink~Play~Love, a unique platform comprised of experiential cultural events accompanied by Solerno signature cocktails, that will pop-up in cities nationwide through October.
The program will launch in markets across the United States, and kicked-off in Miami on Monday, June 16th at The Ritz Carlton – Key Biscayne. The kick-off event of the series consisted of a signature hour-long evening yoga class dubbed Solerno Sunset Salutations, led by acclaimed instructors. Following the yoga class, Solerno mixologists led participants in a Do-it-Yourself Solerno & Sparkling Bar to illustrate the distinguished versatility of the blood orange spirit. Variations of sparkling beverages, garnishes and fruits were available to mix with Solerno to create a delicious cocktail fit for any palate.
“Solerno’s Drink~Play~Love event series is our effort to reach those who seek to find the balance between work and play,” said Jaime Gorman, Solerno Brand Manager. “We want to give our consumers an opportunity to take a break from their hectic day, unwind with a cocktail, and revitalize their mind, body and soul.”
Solerno is one of the first liquor brands to dive into the wellness space and through the Drink~Play~Love platform, the brand aims to educate new consumers and maintain the loyalty of existing ones through this innovative platform. Future events will evolve from market to market and will aim to reach a varied consumer base according to interests and activities, but Sunset Salutations will be one of the signature events within the series.
Solerno’s Drink.Play.Love series began in Miami, FL at The Ritz Carlton – Key Biscayne on Monday June 16th, 2014, then moving on to Boston, New York, Chicago, Austin, Dallas, Los Angeles, San Francisco, and Seattle through October.
Solerno Blood Orange Liqueur is made exclusively on the island of Sicily and brought to you by Master Distiller Lesley Gracie, also the creator of Hendrick’s Gin. Solerno is versatile as a base spirit as well as a modifying sweetener and shines equally in modern interpretations of classic cocktails, original creations, and Italian inspired aperitivi.
Each exotic blood orange is hand plucked at the height of its short growing season from sun drenched groves on the slopes of Mount Etna. Only the finest fruit is processed within 24 hours to maintain the fresh, ethereal nature of the oil.
The fresh essential oil of the blood orange is blended with Sicilian lemon and a quality neutral spirit base, and then lightly sweetened with natural sugar at our facility. The perfectly balanced liquid is then packaged in a beautiful, Murano inspired glass bottle which flushes a deep red like the skin of the blood orange fruit. The liquid is bottled in Sicily in glass inspired by the famous Venetian Murano style, through which the bottle radiates the decadent refreshment of the blood orange fruit from the inside out. Solerno is available in select liquor stores, restaurants and lounges in select cities nationwide. Solerno (40% ABV) retails for approximately $36.99 for a 750 ml bottle. For more information and locations to purchase Solerno, visit: www.solernoliqueur.com
About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® along with iconic premium spirits brands Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila. William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge eleven times over the past 15 years, and most recently by the IWSC in 2013.
Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes Chile Liqueur, Lillet, Art In The Age, The Knot, and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.