Newly-Formed Stoli Group USA Hires Agency to Drive Growth in the U.S.
NEW YORK, NY–(Marketwired – February 04, 2014) – Horizon Media, the fastest growing privately-owned media services agency in the world, announced today that the newly-formed Stoli Group USA, home of the original premium imported vodka, has named Horizon’s New York headquarters as its media agency of record (AOR). The agency has been awarded all communications planning and activation across all channels as part of a large-scale campaign to reintroduce Stoli in the United States. Horizon Media begins work with the New York-based subsidiary of SPI Group this month.
“Stoli was the original premium imported vodka, the first vodka in space and the first brand to introduce flavored vodkas over 50 years ago,” said Bill Koenigsberg, CEO, Founder, and President of Horizon Media. “We’re excited to work with a hungry entrepreneurial team that has been structured to move forward quickly to reestablish Stoli as the premium vodka choice for consumers in the U.S. And our team is eager to bring to life the creative and innovative channel connection approach critical to driving brand preference and purchase for Stoli products.”
Horizon Media has been tasked with driving consumer awareness and purchase of Stoli’s premium and hand-crafted super-premium product portfolio including Stolichnaya Premium Vodka, elit by Stolichnaya, and Stolichnaya flavored vodkas.
“We’re thrilled to have found a passionate media partner that is able to move deftly as we hit the ground running this month,” said Lori Tieszen, CMO / SVP Marketing of the newly-formed Stoli Group USA. “We have the original premium vodka in the industry and fantastic distribution. This great platform, which will be powered by Horizon Media’s insights and creativity, will help us to re-establish Stoli as the leading premium imported vodka.”
Stolichnaya Premium vodka is known for its award winning flavors, impeccable clarity and sleek, sensual undertones. The SPI Group uniquely controls the whole process from wheat fields to production, blending and bottling in Latvia and has long been considered a trailblazer in the vodka industry.
About Stoli Group (USA), LLC
Stoli Group (USA), LLC is the North American subsidiary of SPI Group, recognized globally for pioneering heritage and the outstanding Stolichnaya® brand of premium vodkas. With its inception in January 2014, New York-based Stoli Group USA reflects significant growth investment in the U.S. market by parent company SPI Group and will drive the brand forward through new marketing, sales and brand innovation. Internationally distributed Stolichnaya vodkas are bottled in Latvia and are known for award-winning flavor and impeccable clarity. Considered a trailblazer in the vodka industry, Stolichnaya vodka defines the benchmark for quality with meticulously crafted liquid that meets the highest Alpha Spirit standard. The Stolichnaya brand portfolio includes Stolichnaya® Premium Vodka, ultra-premium elit™ by Stolichnaya®, Stolichnaya® 100 Proof Premium vodka, the super-premium Stolichnaya® Gold and Stolichnaya® Flavored Premium vodkas including Ohranj™, Razberi™, Vanil™, Citros™, Peachik™ and Hot™. For more information visit www.stoli.com or follow on Facebook atwww.facebook.com/stoli and on Twitter @Stoli.