TAMPA, FL (September 3, 2014) —Van Gogh Imports has retained Conundrum as its public relations agency of record for the Molinari portfolio. The agency is charged with assisting Van Gogh Imports with proactive and reactive external communications processes and strategies for Molinari including Molinari Sambuca Extra, the number one selling Sambuca in the world; Molinari Caffe, a delicious combination of Molinari Sambuca Extra blended with two types of coffee; and Limoncello di Capri, the number one selling limoncello in Italy crafted exclusively from IGP lemons.
“We are excited to welcome Conundrum to the growing Van Gogh Imports family of agency partners,” said Norman Bonchick, chairman and CEO of Van Gogh Imports. “The seasoned team at Conundrum has hit the ground running and is developing strategies that will position Molinari as a category leader in the US commensurate with its stature in Italy and around the world. The agency’s category experience coupled with their unique understanding of European brands will play a key role in taking Molinari to the next level of growth.”
Conundrum will assist Molinari with communications to a variety of external stakeholders including trade and consumers. The Conundrum team consists of industry-leading experts who have decades of experience helping brands and personalities successfully manage and evolve their internal and external communications initiatives in the US and abroad.
“We are thrilled to be working with Van Gogh Imports, one of America’s top spirits importers, and Molinari, one of Italy’s most iconic brands” said Stephanie Fray, president of Conundrum. “Molinari is a distinguished leader in its category with an incredibly rich heritage, and we look forward to being a part of the team that furthers this leadership position for the brand.”
About Van Gogh Imports
Over the past decade, Van Gogh Imports has become known as one of the top spirits importers, specializing in superior brands with a distinctive history of innovation. The diverse portfolio spans the premium- to luxury-spirit categories and includes multiple marques from leading international
producers: Van Gogh Vodka and Gin from Holland; Ron Abuelo, Ron Cortez, and Seco Herrerano from Panama; Rum Jumbie and Jumbie Splash from the Caribbean; Molinari liqueurs and Limoncello di Capri from Italy; and Tap Whisky and Spicebox from Canada. For more information, please visit www.vangoghimports.com.
Conundrum is an independent public relations and experiential marketing agency, with offices in New York, Los Angeles and Paris. The firm’s seasoned and diverse team offers clients extensive expertise across multiple sectors including food and beverage, travel and hospitality, fashion and beauty, media and entertainment, and technology. Visit http://www.conundrummarketing.com for more information.