LOS ANGELES, CA, MARCH 6 – Bryan Crowley formerly Chief Operating Officer VeeV Spirits, has assumed the role of President & COO, VeeV Spirits. In his new position, Crowley will be responsible for maintaining the remarkable growth of both VeeV® and VitaFrute™ by VeeV®, which has grown by nearly 100% in the last 6 months.
“We started by selling VeeV out of the trunks of our cars and today it’s a national, multimillion dollar brand,” says Courtney Reum, co-founder with his brother Carter. “Bryan’s strategic leadership has been instrumental in our recent success and his appointment to President is critical for both VeeV and VitaFrute as we set our sights on unveiling new marketing and sales plans that will take the brands in new and exciting directions,” he added.
Crowley’s experience in leading major brands, including more than 17 years of experience in the Food and Beverage industry, brings both a depth of expertise and a classic marketing discipline to the entrepreneurial brand. “I am excited to take on this new challenge and look forward to working with [founders] Courtney and Carter [Reum] to realize our aspiration of making VeeV Spirits synonymous with a better way to drink. The company will maintain its entrepreneurial spirit but with the addition of sales and marketing strength to take it to the next level,” he said.
In 2013 VitaFrute™ by VeeV®, the organic and lower calorie ready to drink cocktail was launched to immediate success. The new drink quickly achieved placements in key national and regional accounts including Kroger, Safeway, Walmart, CVS, Whole Foods, and Costco among others with more on the way in 2014. “Our initial success proves there is customer and consumer demand for better options in a category that is crowded with products high in calories or using artificial ingredients. We expect to double our distribution footprint in 2014,” Crowley says.
2014 is expected to be another breakthrough year for the company’s flagship brand which has already broken ground on so many levels, including being the industry’s 1st carbon neutral spirit and the first super-fruit based spirit. The company has recently announced to distributors that VeeV® will move from a 60 to a 70 proof offering and compete more directly against Vodka beginning this spring. “Initial feedback on the new liquid has been overwhelmingly positive and there is more to come,” says Crowley. We must continually evolve but our core values remain the same: to craft the finest spirits we possibly can, using all- natural and organic ingredients that deliver on our brand’s promise of a better way to drink.
About VeeV®Spirits LLC
VeeV® LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. Inspired by the superfruit power of the açaí berry, the Reum brothers changed the alcohol industry by introducing VeeV®, The World’s First Açaí Spirit®. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S., and VeeV LLC was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011). VeeV® is proud to be the first carbon neutral spirits brand and is an active member of 1% for the Planet® where 1% of VeeV®’s sales are donated to rainforest preservation and environmental causes. The versatile vodka alternative VeeVAçaí Spirit® can be enjoyed simply on the rocks, used to enhance cocktail classics, and is perfect for creating new concoctions. New VeeV® VitaFrute™ Cocktails are the first line of organic and all-natural superfruit cocktails. Available in Margarita, Lemonade, Cosmopolitan and new Coconut Colada, VitaFrute™ Cocktails are made with only the freshest ingredients for a superior cocktail that tastes great, naturally. At under 125 calories per serving, enjoying a VitaFrute™ by VeeV® Cocktail is as easy as pouring over ice. VisitVeeVlife.com and Facebook.com/VeeV for more information, or follow @VeeV on Twitter. VeeV®. A Better Way To Drink™.