LOS ANGELES — VitaFrute™ Cocktails by VEEV® announces its newest flavor to their first organic and all-natural ready-to-drink cocktails with the release of Coconut Colada made with organic coconut water. VitaFrute™ Cocktails by VEEV® is the perfect way to Party Organically. VitaFrute™ Cocktails by VEEV® combines VEEV® Acai Spirit with fresh ingredients to create a low-calorie cocktail that can be enjoyed simply by pouring over ice. Coconut Colada, 30 proof and under 125 calories per serving, is the fourth flavor in the VitaFrute™ line of Cocktails by VEEV®. It joins the Margarita, Lemonade and Cosmopolitan varieties, and ismade with real coconut water and other premium, all-natural ingredients for a superior taste.
The popularity of coconut water among consumers has skyrocketed over the last few years and is currently the #1 fastest growing category in the grocery industry. The benefits of all-natural coconut water combined with high quality superfruit ingredients perfectly align with VitaFrute™ Cocktails by VEEV®’s organic and low-calorie standard of A Better Way to Drink™.
“Our consumers value the perfect mixture of quality organic, all-natural ingredients and convenience our cocktails provide,” says Carter Reum, co-founder of VEEV® Spirits. “The Coconut Colada is the perfect addition to our ready-to-drink cocktails for hassle-free entertaining.”
VitaFrute™ Cocktails by VEEV® are currently available nationally at a suggested retail price of $12.99. VitaFrute™ Cocktails by VEEV® are sold in independent and chain accounts across the country including Kroger, Walmart, CVS, Costco and Total Wine & More.
About VitaFrute™ Cocktails by VEEV
VitaFrute™ Cocktails by VEEV® are the first line of organic and all-natural superfruit cocktails from the makers of VEEV®, the handcrafted acai spirit touted as a better alternative to vodka. The newest addition, Coconut Colada adds to the array of flavors including Margarita, Lemonade and Cosmopolitan. VitaFrute™ Cocktails by VEEV® are ready-to-drink premium products under 125 calories per serving and taste great, naturally. VitaFrute™ Cocktails by VEEV® are available nationwide. Visit VitaFrute.com and Facebook.com/VEEV for more information, or follow @VEEV on Twitter and @veev on Instagram. VitaFrute™ Cocktails by VEEV®. A Better Way to Drink™.