PORTLAND, OR–(Marketwired – Apr 13, 2015) – Eastside Distilling, Inc. (OTCQB: ESDI), a producer of award-winning master-crafted spirits, has appointed Patrick Roth to the position of national sales manager to lead the company’s new national marketing campaign.
Roth joins Eastside after 15 years with Republic National Distributing Company, the nation’s second largest beverage alcohol distributor of premium wines and spirits, where he served as the company’s marketing manager out of its Indiana office.
Over the course of his career, Roth has led numerous product initiatives, including launching new brands, extending distribution channels, insuring successful product performance, managing brand portfolios, developing and training of regional sales teams, and preforming key management performance functions.”
“Pat’s extensive experience in the national spirits market will help establish and carry out the high-level sales strategies we need to bring our regional success to the national stage,” said Eastside Distilling CEO, Steven Earles. “His long standing industry relationships will open doors to new customers and distribution networks, and bring greater awareness to our award-winning brands and full line of master crafted spirits.”
As Eastside’s national sales manager, Roth’s responsibilities will include:
- Building and managing strategic distribution and brokerage partnerships;
- Developing and cultivating direct sales strategies and high-level customer relationships;
- Creating demand and increasing brand awareness in key markets; and
- Managing overall sales, including day-to-day management of distributor and broker relationships, corporate retail store development, and all functions related to developing greater market penetration and expansion.
“The success of any new spirit marketing campaign begins with product quality and taste, and Eastside’s portfolio of master crafted spirits is truly exceptional,” said Roth. “This is demonstrated by numerous industry awards for both taste and package design, and more importantly, by a growing loyal following in the Northwest that is generating record sales.”
“The timing could not be more perfect for a national roll out,” continued Roth, “especially given the widespread growing interest in premium craft spirits and the unique flavor characteristics that can be enjoyed across Eastside’s entire product portfolio. Moreover, unlike most craft spirit producers, Eastside offers a full product range, from whiskeys and rums to vodka and special liqueurs, with a number of new products soon to be introduced. This range is very important to larger distributors who focus on high volume and efficient supply management.”
About Eastside Distilling
Eastside Distilling, Inc. (OTCQB: ESDI) has been producing high-quality, master crafted spirits since 2008 and is located in Southeast Portland’s Distillery Row. Makers of award winning spirits, the company is unique in the marketplace and is distinguished by its highly decorated product lineup that includes Burnside Bourbon, Below Deck Rums, Portland Potato Vodka and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: www.eastsidedistilling.com