(MARCH 3, MILAN) – Last night Belvedere Vodka, the world’s original luxury vodka, unveiled its new ‘Know the Difference’ advertising campaign photographed and directed by avant-garde fashion photographer Ellen von Unwerth, at 10 Corso Como, during Milan Fashion Week.
Some of the most influential fashion industry influencers joined Charles Gibb, President of Belvedere Vodka and Ellen von Unwerth to celebrate the artistic partnership and those who know the difference between a regular night out and an extraordinary night out.
Notable guests in attendance included: Barbara Berlusconi & Eleonora Berlusconi, Carla Sozzani, Cristina Lucchini, Linda Tol, Winonah De Jong, Natasha Stefanenko, Paolo Stella, Carlo Mazzoni, Guido Taroni and Ivan Olita.
“Belvedere Vodka gave me the opportunity in truly letting my creative vision and expression roam free to interpret their values and their world,” says Ellen von Unwerth. “The results are highly fun and irreverent photographs that I feel embody Belvedere’s wit, sophistication and elegant yet edgy style.”
“Belvedere is a vodka with character. It is a statement of style, substance and confidence. Authentic and naturally smooth, it is the luxury vodka of those who are in the know.” remarks Charles Gibb, President of Belvedere Vodka. “Teaming up with Ellen von Unwerth, for the Know the Difference campaign, is the perfect ingredient to toast to those who believe in the strength of audacity and the value of authenticity”.
Photographed in Buenos Aires, Argentina, this campaign features a glamorous group of urban sophisticates, both men and women, plugged into pop culture, who enjoy life with class, optimism and always a touch of boldness. Globally recognized for her unique vision behind the camera, Ellen von Unwerth’s signature style shines through any of her photographs. She perfectly portrays Belvedere’s confident and spontaneous personality in a refined and vibrant aesthetics that is completely identifiable as Ellen von Unwerth’s craft.
With its incomparable presence in the international fashion community, Belvedere Vodka continues to capture the fun-loving and inspirational spirit of fashion weeks, becoming every fashionista’s drink of choice.
ABOUT BELVEDERE VODKA
Born of Rye, Water, Character.
Created in 1993, Belvedere Vodka was the first to generate a new standard for excellence in the vodka category and established the luxury vodka category. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts who appreciate its all natural, additive free character. Crafted using Polish Dankowskie Rye and blended with water from its own local pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
ABOUT ELLEN VON UNWERTH
German-born photographer and director Ellen von Unwerth has been featured in prestigious magazines around the world such as Vogue, ID, Vanity Fair, Interview, The Face and L’Uomo Vogue. Her projects have included publishing eight books, directing music videos, music promotional photography and short films for fashion designers and commercials. Ellen Von Unwerth became recognized worldwide after she started taking pictures which had been published immediately in a magazine. Shortly after, Guess and Katherine Hamnett gave Ellen von Unwerth creative freedom to shot their campaigns. Before getting behind the camera, von Unwerth began her career as a model, which has given her a very unique edge in her work, as she connects with her subjects. Ellen von Unwerth has collaborated with many supermodels, actors, celebrities such as Madonna, Lady Gaga, Azelia Banks, Beyonce, Katy Perry, FKA Twigs, Rihanna, Kylie Minogue, Claudia Schiffer, Amber Heard, Keira Knightly, Diane Kruger, Jessica Chastain, Emma Watson, Drew Barrymore, Uma Thurman and has shot campaigns for brands such as Dior, Guerlain, Guess, Zac Posen and Swarovski. She is most notably recognized for her specialization in capturing a playful and sensual femininity in her work. An ever-growing celebrity list includes some of the biggest names in fashion, art, music and design and Ellen continues to exhibit her work in prestigious galeries and museums worldwide.