GATLINBURG, Tenn., June 29, 2015 /PRNewswire/ — Ole Smoky Tennessee Moonshine, the most distributed moonshine in the country, announces today a brand new, first-ever marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape.
Ole Smoky Moonshine’s new campaign will spotlight Ole Smoky as a unique alternative to the average bar offering and will introduce a new instigator persona and slogan, C’mon Live a Little. It launches today on social media and will continue to spread with print, on-premise, off-premise, outdoor and more.
“Ole Smoky is excited to continue to pioneer the moonshine category,” said John Cochran, CEO of Ole Smoky Tennessee Moonshine.C’mon Live a Little embodies everything that moonshine stands for: being mischievous, having fun, living in the now and turning it up a notch.”
As part of campaign launch, the moonshine brand partnered with Standard Time, a Los Angeles based creative shop who created the look and feel of the new campaign, and Vayner Media, a bicoastal digital shop who will manage the brand’s social channels and digital footprint.
To watch the brand’s manifesto video and to learn more about the campaign here: https://www.youtube.com/watch?v=v6GCHQIvZwQ&feature=youtu.be
About Ole Smoky® Tennessee Moonshine:
Ole Smoky® Tennessee Moonshine was named an Impact Hot Brand by M. Shanken Communications, a leading publisher in the U.S. wine & spirits industry. The Hot Brand Award is given to both established and upcoming brands that achieve double-digit growth in each of the past three years, with a minimum of 200,000 cases.
Ole Smoky is the leading distiller of premium moonshine in the U.S. and the first federally licensed distillery in the history of East Tennessee. The company’s roots can be traced to the early settlers of the Smoky Mountains. When Tennessee state law changed in 2009, allowing the licensed production of whiskey and other spirits across new counties, a group of local families saw an opportunity to showcase the art of superior, mountain-made moonshine.
Ole Smoky globally retails fifteen flavors of moonshine, crafted from authentic East Tennessee recipes. People from around the world come and experience the moonshining process at the company’s famed Gatlinburg distillery, The Holler™ (America’s most visited distillery) and new location, the Ole Smoky Barn at The Island in Pigeon Forge. Ole Smoky Tennessee Moonshine can be found at retailers, bars, in restaurants and is sampled and sold at some of the largest music and sporting events in the country. True to its roots, each Ole Smoky Moonshine flavor is born from the hand-crafted recipes of the Tennessee families who have been filling moonshine jars and jugs in the Smoky Mountains for over a century.
For more information about the brand, please visit www.olesmoky.com and find them on social media @olesmoky.