Madison, NC, January 30, 2015 – America’s number one selling moonshine is announcing the immediate launch of an authentic new moonshine flavor, raspberry. Midnight Moon is the first moonshine brand to offer a raspberry shine, and just like their other fruit flavors, they’ve used real fruit to create a premium, all-natural taste. This commitment to taste and quality has made them the industry leader, leading to the recent depletion of their 1.5 millionth case.
“Despite an intensely competitive category, Midnight Moon continues to dominate by selling half of all moonshine in the US,” (according to IRI/Nielsen and NABCA data) said Joe Michalek, Founder and President of Piedmont Distillers, makers of Midnight Moon. “Midnight Moon Raspberry is the newest addition in a long line of excellent products, and it happens to be my personal favorite. Our motto is: if we don’t love it, we don’t launch it.”
Midnight Moon Raspberry is authentically infused by hand-filling each jar with real raspberries. Unlike the artificial candy-like taste profiles of many commercial moonshines available today, Midnight Moon only uses Grade A fruit to craft its fruit flavors. Bottled at 90 Proof to create the perfect taste-balance between the raspberries and the ultra-smooth Midnight Moon spirit, Midnight Moon Raspberry delivers on their promise of uncompromising quality.
Midnight Moon Raspberry will roll out nationally beginning February 1, 2015 and retails for approximately $22.99. Raspberry mixes easily with a variety of juices, sodas, sweet teas or lemonade and will join the other Midnight Moon flavors already enjoying distribution in all 50 states, including Apple Pie, Strawberry, Blueberry, Cherry, Blackberry, Cranberry, Original 80 Proof and 100 Proof.
About Piedmont Distillers
Opening its doors in 2005 as North Carolina’s first legal distillery since Prohibition, Piedmont Distillers has spent a decade innovating unique, finely crafted, all-natural spirits and trailblazing the emerging moonshine category with brands such as Junior Johnson’s Midnight Moon and Catdaddy Carolina Moonshine. For more formation or to contact Piedmont Distillers, please visit www.piedmontdistillers.com.