MINNEAPOLIS–(BUSINESS WIRE)—Phillips Distilling Company today announced the launch of #HOUSEofUV, a multifaceted campaign designed to give UV Vodka a voice and place to engage with its core consumer, the Legal Drinking Age (LDA) millennial. The campaign is designed to fuel the LDA millennial’s lifestyle and provide a platform for sharing experiences, supporting UV Vodka’s brand mission of helping consumers celebrate all of life’s moments with family and friends. The #HOUSEofUV will encourage consumers to share their experiences by tagging #HOUSEofUV, aggregating the content into a dedicated Facebook app while also offering offline, experience-driven events, including in-market consumer sampling opportunities, surprise and delight promotions and a Safe Rides program.
Through an online content hub housed on the UV Vodka Facebook page, consumers are invited to join the #HOUSEofUV and engage with other members across the country via content curated from social media platforms including Facebook, Twitter and Instagram. To enable celebrations, #HOUSEofUV will feature themed playlists that can be streamed or downloaded, cocktail recipes, giveaways and promotions, as well as direct access to UV’s product locator.
“UV consumers are getting their media through social channels – largely through social media feeds. We have found a way to connect with them and let them share their lifestyle through fresh content, product sampling and promotions,” said Marla Burke, director of marketing and creative. “#HOUSEofUV is the first campaign of its kind hitting on all touch points and we have high expectations for providing LDA millennials a platform for engaging with one another in a unique and innovative way.”
The campaign will include sampling events in six markets, providing consumers the opportunity to taste UV Vodka’s newest flavor innovation, UV Ruby Red Grapefruit, and the brand’s top-selling UV Blue Raspberry. These markets include Fargo, North Dakota; Lincoln, Nebraska; Madison, Wisconsin; Syracuse, New York; Champaign, Illinois and Lawrence, Kansas. Brand ambassadors will educate consumers about UV Vodka and the #HOUSEofUV while encouraging participation by rewarding them with a variety of surprise and delight promotional giveaways. Consumers across the country who interact with the campaign via photo and video uploads and tagging #HOUSEofUV will also have the opportunity to receive branded items–from sunglasses to headphones–throughout the year.
In-market activity will also include a Safe Rides program, a fleet of #HOUSEofUV branded and wrapped vehicles that will provide people with free, safe rides home from sponsored tasting events. Each vehicle will be equipped with a video loop featuring #HOUSEofUV content as well as a GoPro camera capturing customers’ experiences that will be edited into video footage to potentially be featured on the dedicated Facebook tab.
UV Vodka offers a diverse portfolio of over 20 fun, colorful flavored vodkas. The company recently introduced UV Ruby Red Grapefruit as well as UV Sriracha, which remains one of today’s hottest ingredient trends. The lineup also includes UV Blue Raspberry, Pink Lemonade, Sugar Crush, Cherry, Apple, Salty Watermelon, Coconut, Grape, Orange, Citrus, and UV’s straight vodkas UV Vodka and UV 103, as well as popular dessert-flavored vodkas UV Cake, UV Chocolate Cake, UV Whipped and UV Candy Bar.
UV Vodkas are available nationally at select liquor stores, grocers, restaurants and bars in a variety of sizes, such as 1.75L, 1L 750ml and 50ml bottles, with a suggested retail price of $12.99 for a one liter bottle, $11.99 for a 750ml bottle and 99 cents for a 50ml bottle.
About UV Vodka
UV Vodka is a fifth-generation, family-owned company that makes award-winning vodkas that are thoughtfully and carefully crafted in the U.S. On a mission to bring great-tasting, approachable vodka, made with all-natural ingredients, to everyone, their portfolio of colorful, yet affordable spirits is distilled four times to ensure maximum mixability and great taste. The UV Vodka portfolio includes over 20 innovative flavors. From UV Blue Raspberry, naturally flavored with vine-ripened raspberries, to UV Sriracha, incorporating today’s hottest ingredient trend, UV Vodka offers a line-up of smooth, approachable vodkas that are easily mixable in cocktails or poured over ice for a simple yet enjoyable drink. For more information, please visitwww.uvvodka.com or join the conversation on Facebook and Twitter.
About Phillips Distilling Company
Phillips Distilling Company (Phillips) is one of the most innovative and enduring distilled spirits companies in the U.S. Over 100 years in the making, Phillips continues to produce high-quality products using only the finest ingredients, sourced from around the globe. From America’s first schnapps in the 1930s, to flavored vodka in the 1950s, to flavored whiskey in the 2000s, Phillips is consistently a pioneer in the spirits industry. The Phillips portfolio includes UV Vodka flavored vodkas, Prairie Organic Spirits, Revel Stoke Whiskies , Phillips Spirits and SourPuss Liqueurs. Phillips Distilling Company is a subsidiary of United States Distilled Products. The company is based in Minneapolis. www.phillipsdistilling.com