NEW YORK – MAY 2016 – The 86 Company (“The 86 Co.”) is proud to announce the addition of Lauren Henderson and Auriela Nossa to the professional bartender-based spirits company. Both are assuming key roles in the company as it approaches four years in the market.
The 86 Co. was founded by bartenders, for bartenders and in 2016 is planning to bring their spirits: Fords Gin, Aylesbury Duck Vodka, Caña Brava Rum and Tequila Cabeza to the growing consumer base of home cocktail enthusiasts. To achieve this, The 86 Co. tapped Lauren Henderson to serve as director of strategic accounts, incorporating her over 15 years in the spirits industry to drive consumer programming, strategic development, sales management and brand ideation to reach those looking to make a better drink at home. Henderson previously held various positions for Campari America and provided strategic guidance in emerging markets for Diageo, Remy Cointreau and Brown Forman.
Furthering The 86 Co.’s reach to bars, bartenders and restaurants, Auriela Nossa will serve as New York market manager. Nossa’s depth of experience as a professional bartender has earned her various positions including bar manager and head bartender of New York’s W Hotel – Downtown. Nossa completed the coveted Beverage Alcohol Resource five-day program, which solidified her passion and knowledge in spirits and bartending. These qualifications led to her most recent position as brand ambassador for Don Julio Tequila where she educated bartenders and distributors and created special events to build brand awareness.
“Both Lauren and Auriela bring a wealth of knowledge, new insight and experience to our blossoming company,” said The 86 Company’s Co-Founder Simon Ford. “They each embody the passion and charisma we value and are excited to welcome them to the team.”
For more information on The 86 Co., please visit www.the86co.com.
ABOUT THE 86 COMPANY
The 86 Co. was created for and inspired by the bartending community. It launched its four distinctive spirits: Fords Gin, Caña Brava Rum, Aylesbury Duck Vodka and Tequila Cabeza in September 2012 to make available both versatile and approachable full-bodied and flavor-forward spirits ideally suited for mixing in a wide range of drinks and applications. Each product is produced by some of the best distillers and distilleries from around the globe and comes in an ergonomic bottle designed by and for bartenders, making it the go-to portfolio for any discerning bartender or tippler. The 86 Co. brands can be found in the U.S. and abroad in your favorite bars, at select retail shops as well as online nationally in the U.S. www.the86co.com