AUSTIN, Texas, May 5, 2016 /PRNewswire/ — Beverage industry luminaries have launched Mighty Swell Sparkling Cocktails, a ready-to-drink cocktail in a can now widely available throughout Texas. Leading the venture are Clayton Christopher, previously the founder and CEO of Sweet Leaf Tea and chairman and co-founder of Deep Eddy Vodka; Daniel Barnes, founder and CEO of Treaty Oak Brewing and Distilling Company; Sean Cusack, an investment industry professional with experience at Goldman Sachs and UBS; and President Jason Bronstad, who joins Mighty Swell from an executive position at Mike’s Hard Lemonade.
Christopher and Barnes have combined their extensive distilled spirits industry experience to deliver on the brainchild of Cusack: a better ready-to-drink cocktail. Together they have created sparkling juice cocktails made from a unique fruit-based wine. Mighty Swell Sparkling Cocktails are made with premium ingredients including real fruit juice and pure cane sugar, then carbonated to create a distinctive cocktail with five percent alcohol by volume. The cocktails do not contain high-fructose corn syrup, artificial flavors, sodium benzoate, or food dyes.
Mighty Swell Sparkling Cocktails are available in three refreshing flavors — grapefruit, peach, and lemon — and are conveniently packaged in aluminum cans making them perfect for the beach, pool, golf course or anywhere people like to enjoy a delicious cocktail.
“We are excited to bring the right product to Texas at the right time,” says co-founder, Clayton Christopher. “Mighty Swell Sparkling Cocktails are riding the growth wave of consumers seeking flavor in all of their beverage choices. The ready-to-drink alcoholic beverage market in the U.S. has been booming in recent years with double digit growth that is expected to continue for the next several years. There is nothing better than enjoying a delectable cold cocktail in the sun, especially when you don’t have to go through the fuss of making it.”
Mighty Swell Sparkling Cocktails are available in six-packs at retailers throughout Texas with a suggested retail price range of$8.99 to $9.99. Mighty Swell Sparkling Cocktails are also available at select Texas restaurants and bars. The company will begin broader regional distribution later this year.
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About Mighty Swell
Austin, Texas-based Mighty Swell Sparkling Cocktails is on a mission to rescue people from the average and the artificial with distinctive sparkling juice cocktails made with fruit-based wine. The company’s product line includes three refreshing flavors; Grapefruit, Peach and Lemon. Mighty Swell Sparkling Cocktails are available in 12 ounce cans at finer retail shops across the state of Texas. More information is available at: http://mightyswell.com/.