New Partnership Expected to Increase Visibility in Existing and New Markets Across the United States
MIAMI, FL – April 15, 2016 – The parent company of Botran® Rum announced today that Shaw-Ross International Importers has been appointed the exclusive U.S. importer of the brand in the United States effective April 1, 2016. In this new assignment, Shaw-Ross will be responsible for all sales activities for Botran Rum in the United States.
“At our core, we are still a small, family company, and as we expand our footprint, we want to do it as organically as possible,” said Jaime Botran, president of Industrias Licoreras de Guatemala, the parent company and producers of Botran Rum. “We feel that Shaw-Ross has the potential to help our brand reach more premium rum drinkers across the U.S. We’re very excited about our new alliance.”
Shaw-Ross will focus on the three primary Botran labels, which include Botran Solera, a sophisticated assembly of different rums aged for up to 18 years; Botran Reserva, an exquisite assembly of mature rums aged for up to 15 years; and Botran Reserva Blanca, a light, white rum aged in white American oak for 3 years.
Botran Rum has been the production of a storied Guatemalan family distillery since 1940. The time-honored process the Botran family members have committed themselves to, continues to produce the most treasured rum of their home country. The appreciation for Botran Rum extends globally, reaching across Europe, the Caribbean, Mexico, Central and South America.
The brand will continue to work alongside Emilio Estefan, who became the face of Botran Rum in the U.S. in 2014, and who is featured in the advertising campaign themed The Night Begins with Botran.
For more information on Botran® Rum, please visit www.BotranRums.com.
About Botran® Rum
The Botran® family has been the creator of premium rums in Guatemala for more than six decades, with uncompromising dedication to quality. In 1939, five brothers from Burgos, Spain, settled in Guatemala and began using the one-of-a-kind Solera System aging process. With this method, the rums are aged in charred white oak barrels, which previously held American Whiskey, aged Sherry Wines and finally, are placed in Port barrels. This aging system works in harmony with the concentrated sugar cane juice extracted from sugar cane harvested from the family’s very own cane fields. It is Botran®’s use of this pure sugar extract as opposed to molasses that yields rums with bold, intricate flavors. The Botran® portfolio includes the Reserva, aged up to 15 years, the Solera 1893, aged up to 18 years, and the Botran® Reserva Blanca aged 3 years. Botran® Rums are synonymous with Mojitos, Skinny Colada and Rum and Ginger Ale, among other rum-inspired cocktails. However, it is the powerful flavors that encourage the rums to be enjoyed alone as a sipping rum, that set Botran® apart.
About Shaw-Ross International Importers
Shaw-Ross International Importers was founded in 1968 as a boutique wine and spirits importer representing a handful of brands in the United States. Since then, Shaw-Ross has grown into one of the nation’s leading importers representing 28 suppliers from around the world. For more information, visit http://shawross.com