Bully Boy Distillers Launches Estate Gin

Bully BoyBoston Distillery’s First Gin Rooted in New England Flavor

Boston, MA; May 9, 2016 – Bully Boy Distillers today announces the launch of Estate Gin, a bright and balanced gin crafted with regionally indigenous ingredients that reflect New England character and the terroir of the region. Estate Gin will serve as Bully Boy’s flagship gin and join the distillery’s current line of premium regionally-inspired spirits.

While most gins utilize a neutral grain base, Estate Gin starts with a unique blend of neutral apple and grain, which is made in-house by distilling Stormalong cider, a local Massachusetts hard cider. To complement the apple base, Bully Boy uses wild juniperus virginiana and McIntosh apples, both sourced from the Bully Boy co-founders’ family farm in Sherborn, Massachusetts, alongside coriander and lemon as the main botanical charge. To add additional depth, the gin features hints of hibiscus, pink peppercorn and lavender.

“When we began developing our gin, both Will and I knew we wanted to make a strong and traditional gin in structure, but enhanced with bigger, bolder flavors that celebrated home,” said Dave Willis, co-founder of Bully Boy Distillers. “Estate Gin is our answer to the traditional London Dry Gins that have come before, but rooted with flavors that reflect New England, including some from our own backyard at Charlescote Farm.”

To celebrate the launch of Estate Gin, co-founders Will and Dave Willis will be at The Urban Grape, located at 303 Columbus Ave. in Boston, on May 12 from 5:00-8:00 p.m. This complimentary tasting event will provide a casual and intimate environment for spirit enthusiasts to sip on Boston’s newest gin while hearing about the creative production process from Will and Dave themselves.

Priced at $29.99 for a 750ml bottle, Bully Boy Estate Gin is 47% alcohol by volume and available alongside Bully Boy’s portfolio of premium hand crafted spirits at retailers, restaurants and bars throughout Massachusetts and Rhode Island. For more information about Bully Boy Distillers and Estate Gin, please visit bullyboydistillers.com.


Founded by brothers Will and Dave Willis, Bully Boy Distillers is Boston’s first craft distillery and is committed to crafting innovative and premium spirits. Utilizing a 750 gallon copper pot still, all Bully Boy products are handcrafted in small, limited-run batches, resulting in complex and unique spirits that celebrate New England’s rich history. The name Bully Boy pays homage to former U.S. president, Teddy Roosevelt. The Willis family named its favorite farm workhorse after the popular Roosevelt-coined term, “bully,” meaning superb or wonderful. Today the endearing spirit of Roosevelt lives on in Bully Boy Distillers.

For more information, visit www.bullyboydistillers.com or follow Bully Boy on Facebook (/BullyBoyDistillers), Twitter and Instagram at @BullyBoyBooze.