Campari America Introduces Intriguing New Story to the Category
SAN FRANCISCO (June 2, 2016) – Campari America introduces a new deviously delightful addition to its award-winning rum portfolio – The Baron Samedi® Spiced Rum – named for the Haitian guardian of all things enchantingly dark and otherworldly. Bursting with flavor, the 90-proof spirit is now available in select US markets nationwide.
Known to be raucous and unruly, the Baron Samedi is one of the most notorious Vodou figures and has existed in the Haitian Vodou culture since the 18th century. He is pictured as tall, dark and handsome, wearing a black top hat and black tuxedo. Frequently, he is called on for healing those near death, as only the Baron can shepherd an individual’s spirit into the realm of the dead. His drink of choice? Rum.
Featuring Caribbean column still rum enhanced with Jamaican pot still rum, The Baron Samedi features natural ingredients including vanilla, cocoa, cinnamon, clove, and our signature spice, vetiver – a grass native to Haiti that lends a fantastic woody and earthy flavor to the product. The rum is smooth and rich, and was specifically blended to be paired with traditional mixers such as cola or ginger beer, or enjoyed as a shot.
The standout packaging features 13 unique hand-illustrated elements with the portrait of Baron Samedi being the 14th element – inspired by his Caribbean home, the label is abstract, mysterious, and multifaceted – an intriguing puzzle you can’t help but be enticed by. The illustration of a spotted breasted frog, native to Haiti, is revealed on the inside of the front label as the rum is consumed. The closure features Vodou Veve inspired adornments.
“The Baron Samedi delivers an exceptional liquid and tells a different backstory to the nautical themes that dominate the spiced rum category today,” said Christine Moll, Marketing Director for Rums at Campari America. “The compelling story, standout packaging, and delicious liquid complements our premium rum portfolio, which also includes the award winning Appleton® EstateJamaica Rum and Wray & Nephew® White Overproof Rum brands.”
The Baron Samedi joins a spiced rum category that doubled in size globally from 2000 to 2010 (source: IWSR), and a premium rum segment that demonstrates increasing volume levels and continued growth by the category’s top brands. The Baron Samedi Spiced Rum will be available in Colorado, Georgia, Indiana, Louisiana, Massachusetts, Michigan, Missouri, South Carolina, Tennessee and Wisconsin. The price point for a 750ml bottle is $21.99.
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® CanadianWhisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of BULLDOG® Gin.
Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.