New Organizational Structure Further Cements the Company’s Commitment to the U.S. Market
April 1, 2016 – Disaronno International is pleased to announce William Mickel has been promoted to the position of Vice President, National Sales Manager. Mickel was promoted from Regional Director of Control States into this newly created role, in efforts to further bolster the Disaronno International team supporting its US Distribution network. Mickel will report to Brett Dunne, EVP-General Manager, and will oversee the company’s commercial capabilities including those pertaining to sales, marketing and distributor management.
“Enhancing the leadership team is just one step in furthering the success of the company’s US presence,” explains Brett Dunne, EVP-General Manager of Disaronno International. “We believe this is an important step for the company to continue to develop and strengthen its awareness in a market we believe has tremendous potential for Disaronno.”
With the addition of this new senior role, along with other organizational changes, Disaronno International is building a larger footprint in the United States. As one of the major markets for the company, Disaronno International looks forward to continuing to build brand awareness through implementation of a clear strategy and enhanced marketing tactics.
In addition to the company’s organizational changes, Disaronno International will announce exciting partnerships and new product activations in the year ahead. This month the brand will announce a new entry into the emerging bitters category. This product will join the recent launch of Disaronno Riserva, an exclusive blend of Disaronno and blended Scotch whisky. Disaronno too plans to continue the successful Icon Project with another high-end Italian fashion collaboration, which will be announced this fall, just in time for the holiday season.
ABOUT DISARONNO INTERNATIONAL
Disaronno International is the US subsidiary of Disaronno International B.V… ILLVA Saronno s.P.a. is the owner and the parent company for Disaronno, Tia Maria, and the newly launched Disaronno Riserva, and upcoming release of a new bitter. Disaronno International is based in New Jersey.