The Mythic Lore of Mezcal Spreads to the West with the Rise of Modern Clean Craft Spirit
Los Angeles, CA (September 21st, 2016) – GEM&BOLT Mezcal is bringing its “liquid spirit” to the West Coast. The innovative mezcal has attracted the spirits industry’s most brilliant executives including CEO Lisa Derman, partner Jody Levy and board member Ted Roman. The team’s experience and expertise are sure to catapult the unique spirit to fame as they enter a new market.
Lisa Derman most recently left her post as COO of Stoli Group USA to join GEM&BOLT as CEO. Her twenty-plus year career includes executive level positions with Proximo, Absolut Spirits and Schieffelin & Somerset. GEM&BOLT has also added industry veteran Ted Roman to the board of directors. One the most respected and impactful executives in America, Roman was instrumental in building industry-leading performance at William Grant & Sons and Pernod Ricard, “GEM&BOLT is authentic with an edge; it’s tapped into a growing conscious that goes beyond hype,” says Roman. “It’s about how and where a spirit is made. I am truly excited to be a member of the GEM&BOLT board and contribute to the success that lies ahead for this superior, wonderfully-crafted brand.”
These industry greats join GEM&BOLT partner Jody Levy, co-founder of the sustainable beverage company WTRMLN WTR, “GEM&BOLT is truly differentiated in a growing conscious community that cares about the quality of what they eat and drink.”
Fair-trade and sustainable, GEM&BOLT Mezcal is created by a 4th generation master distiller in Oaxaca, Mexico and is the only mezcal on the market distilled with damiana, a mythical Mexican herb that naturally complements the essential “heart opening properties” of this 100% pure agave mezcal. Unlike Tequila (by regulation) which only has to be 51% agave, mezcal is closely regulated to adhere to strict traditional methods, and must be 100% agave. Making GEM&BOLT Mezcal a clean, unadulterated product for consumers who care about what they put in their bodies.
“The mezcal category is one of the fastest growing categories in our industry. The opportunity to work with not only a growing brand, but also business partners who have a keen focus on quality spirit, design, and corporate responsibility was one I knew I could not pass up,” says Derman, CEO.
Raised together in a bohemian enclave in the mountains of Virginia, GEM&BOLT co-founders and artist-alchemist duo AdrinAdrina and Elliott Coon have created a brand that is rooted in the sophistication of fine art, celebration, ritual and plant intelligence. “We grew up in a community that valued plant knowledge and the elevating power of conscious celebration – both values that have become intrinsic to our product and our brand,” says Co-founder Adrin Adrina.
In Los Angeles, GEM&BOLT can be found at Las Perlas, Barkeeper, Sawyer, Neue House and other fine retailers and restaurants across Los Angeles.
Creative, innovative GEM&BOLT is a fair-trade mezcal brand distilled with damiana, a Mexican herb with mythological healing properties. GEM&BOLT is made with Espadin agave produced and distilled in Oaxaca, Mexico, the spirit’s capital and one of eight mezcal-producing states. Espadin is one of the most common agaves used for mezcal production because of its large size and shorter maturation period of 8-12 years. GEM&BOLT is available in 750ml, 200ml, and 50ml bottles (44% Alc. Vol) and served in select restaurants, bars, and hotels in Austin, TX and Los Angeles, CA, and in finer bars from Oaxaca, Tulum, and Mexico City to Ibiza, Mykonos, and Berlin. www.gemandbolt.com.