Time-honored brand adds Ginger and Root Beer varieties to portfolio
(St. Louis) April 18, 2016 – Rebel Yell® Kentucky Straight Bourbon Whiskey has added two new flavors to its current family lineup. Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey, both bottled at 70 proof, will be available nationwide in April. These new flavors join the recently updated Rebel Yell family of corked 750ml bottles made of thicker glass, reinforcing the independent, rebellious spirit of the brand.
“Whiskey is currently experiencing an explosive period of growth. The domestic whiskey category is up 4.1 percent; the flavored whiskey category is up 11.4 percent; and Rebel Yell continues to grow even faster, up 27.8 percent in the past 12 months*,” says Fletcher Buchman, brand manager at Luxco. “Innovative, on-trend flavors are a great way to introduce this time-honored brand to millennial whiskey drinkers and add more variety to our offerings.”
Rebel Yell Ginger Whiskey combines the smooth taste of Rebel Yell Kentucky Straight Bourbon Whiskey with natural ginger for a refreshing and spicy finish – a great option for mule cocktails or to add a zesty twist. For a creamier flavor, Rebel Yell Root Beer Whiskey combines the great taste of Rebel Yell Kentucky Straight Bourbon Whiskey with natural root beer flavor for a rich, velvety taste with a touch of spice.
Award-winning Rebel Yell Kentucky Straight Bourbon Whiskey dates back to 1849 and is known for its smooth-sipping, softer taste, offering hints of honey and butter followed by a warm finish with a touch of spiciness.
This summer, Rebel Yell is launching its Rebels Uncaged promotion, where participants can enter to win one of four custom-built motorcycles. Each motorcycle will capture the independent, rebellious spirit of its builder and of Rebel Yell. The four custom motorcycles are being built by four nationally-recognized builders, including Analog (Chicago), Gasser Customs (Los Angeles), Revival (Austin, Texas), and Classified Moto (Richmond, Virginia). Entries will be accepted online at www.rebelsuncaged.com from June 1 until September 30, 2016.
The brand is also revamping its loyalty program, Band of Rebels, which is a fellowship of the most loyal Rebel Yell fans and supporters. The program will offer more engagement with members, an updated welcome kit, exclusive member e-newsletters as well as great gifts and gear. Fans can sign up at www.bandofrebels.com.
Suggested Recipes for Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey:
Root Beer Float
2 oz. Rebel Yell Root Beer Whiskey
1.5 oz. Saint Brendan’s Irish Cream
Pour over ice in a cocktail shaker, shake and strain into a chilled root beer mug. Top with whipped cream.
2 oz. Rebel Yell Ginger Whiskey
1 oz. Simple Syrup
5 Sprigs of Fresh Mint
Muddle fresh mint at the bottom of the glass. Build the drink by adding crushed ice, Rebel Yell Ginger, and simple syrup. Stir drink until frosty cold and garnish with more mint.
Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands. For more information about the company, visit www.luxco.com.
*Source: NABCA 9L R12 through February 2016