Greenall’s The Original London Dry Gin, Opihr Oriental Spiced Gin, The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur will be brought to market in the US via multi-million dollar sales & marketing campaigns
NEW YORK, NY, October 2016: Leading international drinks group, founded by Enzo Visone, former CEO of Gruppo Campari, and former investment banker, Warren Scott, in 2011, announces they will reintroduce and fuel four of their award-winning brands in the North American market this Fall; Greenall’s Gin, Opihr Gin, The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur.
“Last year, Quintessential Brands had the fastest growing mainline gin in the world with Greenall’s and the world’s fastest growing super premium gin with Opihr,” says Enzo Visone, Founding Partner and Chairman of Quintessential Brands. “Irish whiskey currently shows to have one of the biggest growth rates within the whiskey category. The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur are poised to capitalize on this budding category and we have committed a significant marketing spend in North America, which will sustain these award-winning brands for years to come.
Greenall’s, Opihr and The Dubliner will soft launch this Holiday season in select US markets with strong liquid-to-lips sampling, targeting event sponsorship and social media support, followed by a robust on and off premise exposure campaign in 2017, increasing brand momentum across multiple channels. In the US, Quintessential Brands North America works in partnership with Prestige Wine & Spirits as their importer.
“Quintessential Brands North America has all of the enthusiasm, energy and purpose that is the hallmark of a new and exciting venture. Our marketing spend in the United States, as in all markets, is in part dependent on sales and on our view of opportunity. Our immediate USA activities require a seven-figure launch fund to support new opportunities,” says Bill Spann, CEO, of Quintessential Brands North America. “Our company is not about creating a flash in the pan. Our brands haven’t been that way in the last two hundred years and aren’t that way now,” adds Spann.
Greenall’s The Original London Dry Gin, 40% Alc. By Vol., which has been distilled by England’s oldest gin distillers for more than 250 years, is now available in select markets across the United States. Greenall’s is recognized as theoriginal London Dry Gin – first produced in 1761, by Thomas Dakin, the forefather of quality gin. Greenall’s takes its name from the Greenall family who bought the Cheshire distillery in the 1800s. Greenall’s continues to be distilled in Warrington by G&J Distillers (formerly G&J Greenall) using traditional copper pot stills and hand-selected botanicals. Today, G&J Distillers is owned by The Quintessential Brands Group and is currently exported to over 70 countries globally. Greenall’s Gin is currently available in 750ml, 1.0L, and 1.75L sizes. $17.99 per 750ml and $29.99 per 1.75L bottle.
Opihr Oriental Spiced Gin, 42.5% Alc. By Vol., is a unique style of London Dry Gin distilled using exotic botanicals, herbs and spices from along the Ancient Spice Route, capturing the spirit of adventure. Opihr is the world’s fastest growing super premium gin and is now available in the United States. Opihr Gin epitomizes the exotic intensity of the Orient, combining high quality gin from England’s oldest distillery, G&J Distillers, with hand-picked botanicals. Opihr Gin is currently available in 50 ml, 750 ml and 1L packages with a suggested retail price of $34.99 per 750ml bottle.
The Dubliner Irish Whiskey, 40% Alc. By Vol., first unveiled in Dublin, Ireland, in 2015, is now available in select markets in the United States. The Dubliner Irish Whiskey is a blend of the finest single malt and grain whiskies. While some modern Irish Whiskey receives the benefit of final finishing in American Bourbon barrels, The Dubliner is fully aged in American Bourbon Barrels for no less than three years, thus its rich flavor and layered complexity. The final result; a warm and smooth whiskey, with a lasting finish. The Dubliner is 100% Bourbon Cask Aged.
The Dubliner Honeycomb Liqueur, 30% Alc. By Vol., is a smooth blend of Irish whiskey and honeycomb, and is also produced in Ireland by First Ireland Spirits, Ltd.
The Dubliner Irish Whiskey and The Dubliner Honeycomb Liqueur are currently available in 750ml and 1.0L packages. $27.99 per 750ml size.
ABOUT QUINTESSENTIAL BRANDS
The newly formed Quintessential Brands Group North America is part of The Quintessential Brands Group, which delivers a diverse portfolio of quality international spirits with unrivaled heritage and craftsmanship. Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and former investment banker, Warren Scott, The Quintessential Brands Group is made up of the Quintessential Brands Company; G&J Distillers, the world’s oldest gin distiller; Essential Drinks Company, the business-to-business supply division; Marblehead, the UK brand agency; L&L in France, a leading manufacturer of fruit spirits and liqueurs and Quintessential Brands Ireland, which includes First Ireland Spirits and the Dublin Whiskey Company.
Quintessential Brands portfolio includes Greenall’s The Original London Dry Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Oriental Spiced Gin, which are all produced by G&J Distillers. The Dubliner Irish Whiskey, The Dublin Liberties Oak Devil and Copper Alley Irish Whiskies, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Alizé Passion Liqueurs, Toussaint Coffee Rum Liqueur and Baron de Clovignac Cognac. www.quintessentialbrands.com
David Mandler PARVUS REX PR203.561.1241 (c)