(October, 2016) Powell & Mahoney Craft Cocktail Mixers, a leading natural craft cocktail mixer company in the United States, is pleased to announce the launch of their newly redesigned website, www.powellandmahoney.com. The website highlights their extensive portfolio of award-winning cocktail mixers, and introduces an updated logo which includes their updated tagline, “Craft Cocktail Mixers.”
The new website, logo, and tagline all speak to the brand’s core mission of handcrafting the highest-quality cocktail mixers, out of their custom-built facility in Vermont. The new site offers a user-friendly experience with simple navigation and an uncluttered design. It will allow for seamless streaming across multiple digital channels. The website’s improved functionality and enhanced rich content focuses on the brand’s mission to provide the highest-quality craft cocktail mixers.
Mark Mahoney, Co-Founder and CEO shares, “As a leader in the craft cocktail category, it is critical for us to communicate our passion and commitment to crafting our own products. We are excited to share our new website with our loyal and prospective customers. Our website is a response to consumer requests for more recipes, entertaining ideas, and suggestions for making fantastic cocktails for themselves and their friends.”
PowellandMahoney.com updates include the following:
- An extensive database of cocktail recipes categorized by Powell & Mahoney product, alcohol type, skill level, occasion, and popularity.
- Recipe cards built for social sharing, emailing, and printing.
- The Entertainer Blog which will provide step-by-step recipe instructions, guest bloggers, entertaining ideas, and tips.
- Maps highlighting their retail partners by state so that consumers know whereto buy.
- Visitors of the site are encouraged to engage with the brand through recipe submission, social media links, and newsletter signup.
- FAQ page to guide visitors through commonly asked questions.
Visit www.PowellandMahoney.com to learn more about what has made Powell & Mahoney Craft Cocktail Mixers America’s fastest-growing cocktail mixer brand.
About Powell & Mahoney Craft Cocktail Mixers
Powell & Mahoney Craft Cocktail Mixers was launched in 2010, by two-beverage industry veterans who were inspired by the lack of quality mixers made available to consumers. Noticing a true need in the market, Brian Powell and Mark Mahoney combined their expertise and passion to launch the successful mixer brand. Powell &Mahoney has reinvented America’s best-loved classic cocktail recipes by swapping out artificial flavoring and preservatives for only the finest natural hand-selected juices, and pure cane sugar. Made in Williston, Vermont at a purpose-built, custom facility all Powell & Mahoney mixers are handcrafted in small batches using steam kettles. To learn more, visit www.powellandmahoney.com.SPINS, a division of Nielsen and the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic, and Specialty Products industry, recently identified Powell & Mahoney #1 in Natural, #1 in Specialty, and the fastest growing mixer in grocery.