Purity Vodka Appoints General Manager As President And Chief Executive Officer

NEW YORK, May 16, 2016 /PRNewswire/ — Award-winning ultra-premium vodka brand Purity Vodka, announced today that it has elevated Brian Citron from General Manager to President and Chief Executive Officer. Citron has been responsible for developing the brand’s U.S. sales since 2013.

Purity Vodka

“The Board of Directors recognizes the strong sales growth that Purity Vodka has undergone over the last four years, within an increasingly competitive category, under Brian Citron’s leadership,” says Alf Tonnesson, Chairman. “We are confident that Brian’s vision for the brand will continue to establish Purity Vodka as a leading player in the ultra-premium category.”

Purity Vodka was created by Master Blender Thomas Kuuttanen and comes to life in small batches at the 13th century castle Ellinge, in southern Sweden. The brand has been recognized and awarded for its exceptional taste, with more than 125 gold medals in international blind taste competitions.

“It has been a privilege to be a part of building Purity Vodka, and I look forward to leading the team in our next phase of growth,” says Brian Citron. “Purity Vodka’s exceptional taste and heritage is well-positioned to meet consumers’ growing desire for uniquely crafted and authentic brands.”

Prior to Purity Vodka, Citron was Vice President of Business for Belvedere Vodka at Moet Hennessy USA and held sales and marketing positions at Heineken USA and Fiji Water.


Purity Vodka has been awarded more than 125 Gold Medals by experts in the top blind tasting competitions around the world. With its heritage based in the 13th century Ellinge Castle in southern Sweden, Purity® Vodka began from Master Blender Thomas Kuuttanen’s lifelong quest to redefine the vodka category. The heart of Purity® Vodka is distilled 34 times using a specially designed still made of copper and gold, creating a spirit so refined that no filtration is necessary.

For more information about Purity® Vodka, please visit PurityVodka.com.