Pusser’s Gunpowder Proof Rum to Launch in U.S.

rum_pus1CHARLESTON, S.C. – Pusser’s Gunpowder Proof, the last rum issued by the modern British Royal Navy to its enlistees in 1970, will launch in seven U.S. markets July 31 to commemorate the 46th anniversary of Black Tot Day. Gunpowder Proof is an aged overproof expression at 54.5 percent which was the formula last used by the Admiralty. This follows a highly-successful introduction in Europe.

Pusser’s will introduce the rum to its Florida, Georgia, South Carolina, Texas, California, mid-Atlantic and Northeast markets with others to follow as the spirit gains traction. The overproof spirit is brandy-like and surprisingly smooth, easy to drink neat, in a snifter or in your favorite cocktail or as a floater to add additional spirit to any cocktail.

The unique component of Gunpowder Proof is rum distilled from vintage wooden pot stills, a process that provides a depth of flavor far beyond that of mass-produced rums distilled from “modern” semi-automatic metal column stills. The two existing wooden pot stills, first put in use in the early 1700s and located in Guyana’s Demerara River Valley, impregnate the rum with esters (naturally occurring organic flavoring compounds) far beyond those of any other rum. What results is a truly unique, award winning taste.

The name “Pusser’s” is nothing more than a corruption of the word “Purser,” the Royal Navy ship’s supply officer who retained the stocks of rum. Before hydrometers, the ship’s Purser would test rum strength by mixing a few grains of gunpowder with rum to see if it would ignite under the heat of a magnifying glass. If it did that was ‘proof’ the rum was “at strength,” if it was not, the Purser was threatened with bodily harm for “watering down” the rum.

“Gunpowder Proof is riding the wave of hand-crafted artisan spirits that are authentic and all-natural,” said Pusser’s CEO Gary Rogalski. “Forbes Magazine called the blend ‘the single malt of rum’ because of the painstaking batch process required to blend, bottle and bring the rum to market. We are all proud of our association in serving Liquid History to a strong and growing core of rum aficionados.”

The Admiralty formula, a unique blend of rums from Guyana and Trinidad, was ceded to the Company’s founder, Charles Tobias, in return for his promise to make annual contributions to the Sailor’s Tot Fund, now part of the Royal Navy and Marine Charitable Fund.

Pusser’s Gunpowder Proof has already won several awards in Europe including a Gold at the International Sprits Challenge, a Master’s and Gold medal in The Rum Masters Competition and Third Place for World’s Best Dark Rum in the World Rum Awards. It also won Gold for Best in Class for the Overproof category in the Rum XP awards at the recent Miami RumFest. This is in addition to the many other awards Pusser’s lower proof 3-year aged and 15-year aged spirits from the same stills have already won.

 

About Pusser’s Rum

Pusser’s Rum is produced in strict accordance with Admiralty blending specifications last used by the Royal Navy for issue to its fleet, a tradition which began in 1655 when it first served rum as its spirit of choice, with extra “tots” being offered before and after some of the most infamous battles in history. In massive wood pot stills, approaching 300 years old, Pusser’s continues to produce liquid history without the aid of flavoring agents and is 100 percent natural. Pusser’s Rum is highly decorated and has taken several Gold Medals in the highly acclaimed International Wine & Spirits Festival and the San Francisco World Spirits Competition. Pusser’s Rum Limited is a British Virgin Island Company with administrative offices in Charleston, South Carolina. Its products are imported into the United States by Shaw-Ross International Importers.

For more information on Pusser’s Rum Ltd and its brands, please visit www.PussersRum.com.