NEW ORLEANS, LA. (Jan. 21, 2016) – The Sazerac Company is announcing an exciting new partnership with Lysholm Linie, the world’s most famous aquavit. Effective immediately, Sazerac has partnered with ArcusGruppen to act as the sole importer in the United States.
“The partnership between The Sazerac Company and ArcusGruppen represents a milestone in our strategy to grow Aquavit in the USA,” ArcusGruppen CEO Kenneth Hamnes said. “ArcusGruppen is already the world leader in Aquavit and The Sazerac Company’s strong spirits focus is a great starting point for capturing the Aquavit opportunity in the USA. We look forward to introducing our wonderful products to many more Americans together with Sazerac.”
Aquavit is the spirit of the Nordic, with the first known reference to Aquavit dating back to April 1531. Known for its unique maturation process, Linie Aquavit is matured in a warehouse for 12 months in 500 liter sherry casks before being matured four more months aboard the deck of a ship traveling the world. In fact, at any given time, more than a thousand Linie Aquavit casks are maturing as deck cargo on the oceans. Linie Aquavit’s delicate taste offers a combination of caraway, anis seed, orange peel and vanilla.
Every bottle of Linie Aquavit carries details of its voyage around the world on the reverse of its label and the actual trip the aquavit in every bottle has taken can be viewed at www.linie.com.
“We are thrilled to partner with ArcusGruppen and begin importing Linie Aquavit,” Sazerac’s Marketing Manager for Linie, Megan Hurtuk, said. “This category presents a very exciting growth opportunity within the U.S. marketplace, and we appreciate the energy surrounding it amongst the bar trade and core consumers. We look forward to a strong relationship and supporting the momentum of this storied spirit in the U.S.”
For more information about Linie Aquavit, visit http://linie.com/.
About Arcus Gruppen
ArcusGruppen is a leading Nordic player in the production, import and sale of wine and spirits. The group is represented in all the Nordic countries, with subsidiary companies in Norway, Sweden, Denmark and Finland. ArcusGruppen is the market leader for spirits in Norway and Denmark, for wines in Norway and the second largest for wine in Sweden. The group also has significant exports of spirits to markets outside the Nordic region, most importantly to Germany. Arcus-Gruppen is wholly owned by Arcus-Gruppen Holding AS. The principal owners of Arcus-Gruppen Holding are the Swedish investment company Ratos AB (83.5%) and Hoff SA (9.9%). The remainder of the shares are owned by individual members of the Group’s management and board. ArcusGruppen’s head office is at Gjelleråsen in Nittedal municipality just north of Oslo.
About The Sazerac Company
Sazerac is one of New Orleans’ oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Londonderry, New Hampshire; and Montreal, Canada. For more information, please visit www.sazerac.com.