New York, NY & Potomac, MD (Wednesday, December 7, 2016) – Global Spirits USA, a privately held, international manufacturer and marketer of wines and spirits, is expanding its vodka brand reach with Total Wine & More, America’s largest independent retailer of fine wine, beer and spirits.
Total Wine will test both LEAF and Khortytsa Vodkas in 5 states including California, Texas, Georgia, New Jersey and Delaware, in approximately 36 of the company’s stores.
“We welcome the opportunity to showcase our brands at Total Wine & More retail locations,” said Max Dubossarsky, CEO, Global Spirits USA, LLC. “They are known for their exceptional customer service, an extensive array of quality wines and spirits, and for introducing exciting new brands to their clientele.”
“Total Wine & More operates more than 135 superstores across 18 states and continues to grow because they offer the very best selection of wines and spirits,” said Jose Guerrero, northeast regional manager, Global Spirits.
In fact, the company carries more than 3,000 different spirits in every style and price range.
“LEAF’s packaging, price point and organic origins are resonating with today’s consumer lifestyles, and Khortytsa’s quality and price point have driven greater retail interest in the brand,” notes Guerrero.
Ukraine’s famed Khortytsa (Hor-Ti-Tsa) Distillery was named among the world’s best distilleries at the 2014 New York International Spirits Competition (NYISC).
The Khortytsa Distillery is located in Zaporozhe near Khortytsa Island. This ancient island’s history dates back thousands of years and reaches the roots of civilization. It is considered a sacred place in Ukraine and is one of the country’s seven wonders.
Built in 2003, the Khortytsa Distillery is among the world’s finest distilleries. It uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water. The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand sourced near the famous Ural Mountains.
Initially, Total Wine & More will carry three items within the Khortytsa line: Khortytsa Platinum, which is the most popular item in the line, with a suggested retail of $14.99 per 750-mL, and Khortytsa Ice, with a bottle color that changes when chilled, for $14.99 per 750-mL, and Khortytsa De Luxe for vodka connoisseurs, which is a “super premium” vodka with a suggested retail of $29.99 for a 750-mL bottle.
They will also carry both expressions of LEAF Vodka. LEAF Vodka is sourced from unique waters around the country. One variety is made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give LEAF Vodkas their signature tastes.
The packaging for LEAF Vodka is designed with the intention to have the contour of a leaf, accentuating the brand and giving it a premium look. With a recommended shelf price of $19.99 for 750-mL—and Certified USDA Organic — LEAF Vodka is well positioned within the dynamic and growing vodka category.
About Total Wine & More:
Total Wine & More is America’s largest America’s largest independent retailer of fine wine, beer and spirits with 113 superstores in 16 states. A four-time national retailer of the year award winner, the company’s vast selection of products, combined with low everyday prices and expertly trained wine associates, provides a unique shopping experience for the customer. Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine, beer and spirits retailer in
every community that it serves. For more information about Total Wine & More please visit http://www.totalwine.com.
About Global Spirits:
A Fortune 500 company in Europe, Global Spirits was established in 2008 and has operational hubs in New York, Moscow and Kiev. Key strategic brands include: Khortytsa Vodka (3rd largest selling international vodka brand*) and Morosha Vodka (fastest growing international vodka brand**), Pervak Vodka (acquired in 2013) and LEAF Vodka (launched in the US October 2013).
*According to IWSR, Khortytsa was the third largest selling global vodka brand at 6.4MM cases.
**IWSR Magazine – The Real 100