Blue Chair Bay Rum Partners with Soles4Souls

FOXBOROUGH, MA — In light of National Rum Day today, Kenny Chesney calls on fans to help Blue Chair Bay® Rum as it teams up with Nashville-based nonprofit, Soles4Souls, to host a No Shoes Nation Shoe Drive before his shows at Gillette Stadium Friday, August 25 and Saturday, August 26. The effort will give Chesney’s fans the chance to help Soles4Souls create sustainable jobs to local entrepreneurs in Haiti.

The drive will take place at Patriots Place in the front, CBS Scene and on the concourse of section 103 at Gillette Stadium and will accept all styles of shoes. Shoe donors can donate however many pairs of shoes they wish and will also receive one pair of Blue Chair Bay flip-flops each in exchange, as long as supplies last.

“Soles4Souls is thrilled to be a part of the No Shoes Nation community,” said Soles4Souls President and CEO Buddy Teaster. “The fact that so many of Kenny Chesney’s fans are willing to give a little of themselves, by donating the shoes off their feet, mean the world to so many women in Haiti who are looking to create a better future for themselves and their families.”

Having closed 2016’s Spread the Love Tour with 121,399 cheering New Englanders at Gillette Stadium, the 8-time Entertainer of the Year has drawn an at-capacity crowd for next weekend’s Foxborough shows making the 16th and 17th career sellout of the stadium for “The People’s Superstar” (LA Times). He has broken all concert ticket sales records at Gillette Stadium and has headlined the stadium more times than any other performer. The considerable, always-fervent Northeast crowd will help Chesney and Blue Chair Bay donate their goal of 40,000 pairs of shoes.


Soles4Souls disrupts the cycle of poverty by creating sustainable jobs and providing relief through the distribution of shoes and clothing around the world. Headquartered in Nashville, Tennessee, the organization repurposes product to supply its micro-enterprise, disaster relief and direct assistance programs. Since 2006, Soles4Souls has distributed more than 30 million pairs of shoes in 127 countries. A nonprofit social enterprise, Soles4Souls earns more than half of its income and commits 100% of donations to programs. Visit for more information.

About Blue Chair Bay Rum

Blue Chair Bay® Rum, which had one of the industry’s most successful launches in the history of wine and spirits, is a collection of premium-blended rums created on the shores of the Caribbean, and Inspired by multi-Platinum songwriter and entertainer Kenny Chesney’s love of the islands, Blue Chair Bay Rum is made with natural ingredients. In spring 2017, Blue Chair Bay introduced Key Lime Rum Cream, featuring a unique flavor profile of fresh key lime, buttery notes and a graham cracker finish. Blue Chair Bay Rum is available in 50ml, 750ml 1L and 1.75L bottles. Blue Chair Bay White Rum 40% ABV; Blue Chair Bay Coconut, Coconut Spiced, Banana and Vanilla Rum, 26.5% ABV. Blue Chair Bay Key Lime Rum Cream, Banana Rum Cream and Coconut Spiced Rum Cream 15% ABV. Please enjoy Blue Chair Bay Rum responsibly.

Contact for Blue Chair Bay Rum

Monica Papuga
(303) 648-1875
(615) 327-3259