ORANGE COUNTY, Calif. — A new, first-of-its-kind natural energy cocktail mixer line has hit the shelves and bars of Orange County, bringing a brand-new product concept to market. Kicktail Energy Mixers are enriched with caffeine, taurine and B-group vitamins, giving classic cocktails a boost of energy without compromising a customer’s drink-of-choice. Of course, cans of Kicktail are delicious consumed on their own as a zero to low sugar energy drink.
Problem solving always brings out the best in product development and this is precisely what led founder Darin Rasmussen to research and develop an energy product that would enhance his cocktails, rather than what was on the market, which overpowered his drinks with sweeteners and medicinal flavors. He became tired of what seemed like the only energy product on the market that was mixed with alcohol, and its unappealing, one-note flavor. In search of something that could be infused into the craft cocktail phenomenon, he spent one year in a test kitchen, researching and developing flavor profiles, natural energy ingredients, and finally came up with Kicktail Energy Mixers six all-natural flavors: Ginger Beer, Club Soda, Tonic Water, Cranberry, Lemon Lime and Cola.
“Life is too short for bull-flavored vodkas,” founder Darin Rasmussen said. “I really just wanted to put energy into my vodka soda, then I decided I should tackle putting energy in all the traditional mixers.”
A Newport Beach, Calif. native, Rasmussen developed the creative skills, drive and had the entrepreneurial spirit that led him to start his own businesses. For the last 20 years, he’s called Laguna Beach, Calif. home, where he enjoys the laidback community vibe. Prior to inventing the first all-natural cocktail mixers with energy, he was founder and president of DBStudios in Irvine, Calif., producing retail marketing fixtures and environments for some of the world’s largest brands, including Kraft Foods, Energizer, Callaway Golf, Starbucks and Kroger. That drive that spurs his business spirit kicks into everything Rasmussen does. When he’s not developing new KICKTAIL products, he’s always on the go, and can found surfing, snowboarding or blasting down the coast through the Pacific on a WaveRunner.
Kicktail Mixers and the brand’s mascot – Klubby Soda – can be found mixed and mingled at select Orange County drinking establishments including, the Stag Bar, District Lounge, Malarky’s Irish Pub and Cruisers. Cases can be purchased for home soirees at www.kicktailmixers.com and are available on Amazon Prime. Please drink responsibly.
Kick up the evening with these signature Kicktail Mixer cocktail recipes:
2 oz Coconut Rum
4 oz Kicktail Ginger Beer
3 Drop Key Lime Bitters
Pour rum and ginger beer into ice-filled lowball glass or copper mug
Add bitters and stir
Kick in the Peaches
1 oz Whiskey or Bourbon
1 oz Peach Liqueur
2 oz Kicktail Cola
Pour ingredients over large ice cubes in an old-fashioned glass
Vodka Super Sonic
1.5 oz Vodka
1.75 oz Kicktail Club Soda
1.75 oz Kicktail Tonic Water
Pour vodka into ice-filled highball glass
Add club soda and tonic water
Garnish with lime wedge
1.5 oz Tequila
3 oz Kicktail Tonic Water
8 Drops Tabasco
1 Lime Wedge
Add tequila, tonic water, and Tabasco in ice-filled shaker
Squeeze in lime wedge and shake once
Strain into martini glass
5 oz Chilled Champagne
1.5 oz Kicktail Cranberry
3 tsb Grand Marnier
Pour champagne into a champagne glass with light sugar rim
Add cranberry, Grand Marnier, and orange curl
2 oz Coconut Rum
4 oz Kicktail Lemon Lime
Pour rum and lemon-lime into ice-filled highball glass
About Kicktail Energy Mixers
Kicktail Energy Mixers are premium-grade, all-natural cocktail mixers with just the right amount of caffeine, taurine and B-group vitamins for an energy-kick that won’t overpower the flavor profiles of your favorite cocktail. What started as a man’s dream to salvage the flavors of his favorite vodka-based cocktail is now revolutionizing the way we consume energy mixed cocktails today. And that’s no bull. Stay up-to-date with all things Kicktail at www.kicktailmixers.com or follow at @KicktailMixers on Instagram, Facebook and Twitter.