New York, NY (August 15, 2017) — ONE ROQ Spirits, maker of ONE ROQ luxury vodkas, announces plans to introduce a new business segment designed to offer consumers a highly differentiated lifestyle experience that large brands, according to the company, would rather not. The platform – which the company remains highly secretive over – is anticipated to pioneer a new industry category, expand the company’s footprint, and rapidly acquire valuable market share of the coveted premium high-end vodka category. Last year, the distilled spirits industry generated $72 billion in retail sales, with vodka making up over 30% – the lions share among the five major categories of spirits. According to the Distilled Spirits Council of America, the category grew at just under 6% CAGR in the US in 2016, with the overall industry experiencing its 7th consecutive year of positive growth.
“The company has been a patient and responsive learner,” states Garrett Green, Founder of ONE ROQ. “We entered the market to become the market’s No. 1 luxury-American vodka. After five years, and a few adjustments, we are ready to begin this journey, starting with disrupting 60 years of monotonous marketing practices through the introduction of a first-of-its kind, consumer lifestyle platform – one that will allow the company to build the brand, hand in hand with our customers,” states Green.
About ONE ROQ Spirits
ONE ROQ Spirits, Founded in 2012 by American entrepreneur, Garrett Green, produces premium, small-batch vodka distilled from mid-western, American corn, and artisanal water sourced from the Colorado Rockies. The vodka, which is gluten free, sulfite free and sodium free, is available in three, award-winning labels, which include: Super-Premium (plain), Raspberry Magenta, Dark Chocolate Truffle, and Loganberry flavors. The vodka received a first-place gold medal in the International SIP Awards in San Francisco within one hundred and twenty days of its initial market launch. Following its awards, the brand quickly received praise from several, high-profile promotions with internationally renowned brands such as Robb Report Magazine, Bentley Motors, Mercedes Benz and others. The brand’s profile elevated further after the Enquirer wrote of A-list celebrity, Catherine Zeta Jones, purchasing bottles of the vodka in a liquor store nearby her estate in Upstate New York in 2013. Today, ONE ROQ is a preferred vodka by consumers with a passion for high quality, principled spirits from America. ONE ROQ Vodkas will be available for home delivery, and in select retailers nationwide in 2018. For more information, visit ONEROQSpirits.com. Reporters: please e-mail PR@ONEROQSpirits.com. Investors: please email IR@ONEROQSpirits.com