Effective September 11, 2017, Rebecca Running will join Los Santos, LLC, to fill the new position of General Manager, solely responsible for Santo Mezquila. Rebecca will work under the direction of the Los Santos, LLC partners Jack Daniels, Marco Monroy, Sammy Hagar and Adam Levine. Running is moving to Santo from Infinium Spirits, where she was a Vice President of Sales.
In her new position, she will continue to support the efforts of Infinium Spirits, Santo Mezquila’s national importer, in developing the Santo Mezquila brand throughout the United States.
Andrea Cromaz has been promoted to Senior Brand Manager at Infinium Spirits and will assume responsibility for Santo Mezquila and other strategic brands within the Infinium Spirits portfolio. Samantha Pettinger will continue in her role as Brand Manager.
“Rebecca will work closely with Andrea and Samantha and together they will make a formidable team in developing Santo Mezquila into a major brand,” said Jack Daniels, partner in Santo Mezquila.
Steve Brecher, President of Infinium Spirits said, “this represents another step forward for both Infinium Spirits and Los Santos LLC and will strongly enhance the partnership between our two companies. Santo Mezquila is off to a strong start and has the potential to be a real game-changer in the spirits industry.”
About Santo Mezquila
Santo Mezquila is the world’s first Mezquila, a premium blend of two distillates – 100% Blue Agave – commonly known as Tequila, and Espadin Agave, used to produce Mezcal. Co-created by musicians and friends Sammy Hagar and Adam Levine, Santo was born from a creative revelation that the two shared one night in Cabo San Lucas, and honed over two years. Santo represents the first quality blend of different agave distillates to hit the market. Santo is crafted by third generation master distiller, Juan Eduardo Nunez, from the famed distillery El Viejito in Jalisco, Mexico, and is distributed in select markets nationwide.