ARLINGTON, Texas — Strike Ten Entertainment, the marketing arm of the bowling industry, has announced a sponsorship agreement with Strike Spirits, a company specializing in development, sales and distribution of top-shelf private label and unique branded spirits. Strike Spirits will launch a complete line of spirits in a uniquely designed, hand-labeled “bowling pin” bottle. The spirits line will include Dark Rum, Light Rum, Vodka, Whiskey, Tequila and Gin, sourced from some of the highest quality distilleries in the U.S., in January 2018.
“Strike Spirits is exactly the type of partner we are looking for as they are all in on their support and promotion of bowling,” said John Harbuck, president of Strike Ten Entertainment. “The quality of their products is incredible. This, combined with packaging that is unmistakably bowling, creates a unique product that will be attractive to both bowling centers and to national retailers.”
Effective Jan. 1, 2018, the sponsorship provides Strike Spirits the opportunity to place its line in bowling centers across the U.S., potentially reaching the more than 45 million consumers that bowl annually who are 21 years or older. In addition, the company will also focus on distribution to non-bowling spirits retailers such as Costco, Total Wine, Walmart and others. To support its line, Strike Spirits will produce specialized point-of-sale materials.
“By combining some of the highest quality spirits products available with our custom-designed bowling pin bottles, we are paying tribute to the sport of bowling,” said, Josh King, CEO of Strike Spirits. “We are thrilled to partner with Strike Ten Entertainment and introduce our brand to bowlers across the country. We are confident that our specialty focus on the bowling industry will be a key factor in our successful entry and longevity in the marketplace.
“Our aim is to have Strike Spirits in millions of households across the U.S. as a constant reminder to celebrate bowling with friends and family,” added King.
The Strike Spirits line of premium liquors will be available in early 2018. For more information, visit www.strikespirits.com.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, STE is the centralized sponsor-activation arm of the bowling industry. STE serves all of the organizations of bowling by coordinating the industry’s sales and marketing efforts. Its mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For more information, visit www.stemarketing.com.
About Strike Spirits
Strike Spirits is a Los Angeles-based company with over 50 years of experience in the spirits industry. This unique product line marks the marriage of quality premium distilled spirits and custom designed bottles created for the bowling industry. For more information, visit www.strikespirits.com.