NEW YORK— 1800 Tequila, the 100 percent agave premium tequila, is launching a new TV ad on Christmas Day to support the continued success of its recently launched campaign, 1800 Seconds.
Earlier this month, 1800 Tequila and hip-hop legend Pusha-T partnered to find aspiring hip-hop artists with those values to launch 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Under Pusha-T’s curation, the 1800 Seconds music platform produced a 30-minute compilation album featuring the 10 new tracks that was released on Friday, Dec. 7.
To support the album, the brand worked with creative development agency, Experience-Interaction to create a 15-second TV spot to run during key NBA games on Christmas Day.
Pusha-T personally selected each rising artist for 1800 Seconds from across the country for their individuality and unique music. After more than 15 years as a major recording artist and coming off the success of his third studio album Daytona, the verified titan of hip-hop is pushing culture forward by supporting new talent.
Currently President of G.O.O.D Music, Pusha-T is an inspiration to a new generation of artists and was chosen as the inaugural curator of this new music program from 1800 Tequila. Growing up in the fertile Virginia Beach hip-hop scene, he formed platinum-selling rap duo Clipse as a teenager, learning from pioneers Timbaland and The Neptunes’ Pharrell Williams and Chad Hugo. After more than 15 years as a major recording artist and coming off the success of his third studio album Daytona, the verified titan of hip-hop is pushing culture forward by supporting new talent.
“The 1800 Seconds platform is a time for me to connect on an executive and mentor level and push the next generation of creatives in music forward. Making it in hip-hop is hard—the only things you can control are the creativity and yourself—and new artists on the rise will strive when they know who they are and what they want. Hip-hop is all about staying connected to culture, being inspired by what’s happening on the streets and translating that to your audience.” says Pusha-T.
1800 Seconds intends to seek out new sounds within hip-hop and support 10 on-the-rise artists to release music on a national scale. While it’s the brand’s first full foray into music production with their compilation album, 1800 Seconds continues the contribution and support that 1800 Tequila has given to hip-hop culture over the years with programs including “The Refined Player” series and “Back to the Block” series.
“Consumers are constantly bombarded with branded content from brands and publishers on a daily basis so we wanted this program to feel different,” says Walter Shock, Co-Founder and Creative Director at Experience-Interaction. “Every step of the way, we made sure that every decision the team made was one that helped the program feel real and authentic just as it was. These are real artists with real opportunity so we needed to honor that when telling this story.”
The 30-minute compilation album featuring 10 new tracks is available for download on 1800seconds.com, as well as Spotify, Apple Music, SoundCloud and more streaming sites.
To download the full 1800 Seconds album, hear Pusha-T in action, meet the artists and watch the behind-the-scenes documentary, please visit 1800seconds.com.
About 1800 Seconds
1800 Seconds is a new recording platform that gives the next generation of hip-hop artists a chance to record and release one new track under the guidance of a titan of the hip-hop genre. In its inaugural year, hip-hop legend Pusha-T has curated 10 artists for their individuality and unique sound. The 1800 Seconds record is a 30-minute compilation album featuring 10 new tracks. More information and full album available at 1800seconds.com.
About 1800 Tequila
Named after the year the world’s first premium tequila was born, 1800 Tequila is made from 100% blue Weber agave—aged for 8-10 years and harvested at its peak. 1800 Tequila is double distilled for a smoother, cleaner flavor and is made from a special selection of white tequilas blended together for added complexity and character. The result is a premium tequila with a smooth, more interesting flavor. The clean, balanced taste with hints of sweet fruit and pepper is perfect sipped neat, on the rocks, as a shot or in a cocktail. 1800 Tequila is recognized for its iconic bottle, the trapezoidal shape of the bottle being reminiscent of the Mayan pyramids found throughout Mexico. The 1800 Tequila portfolio includes Silver, Reposado, Añejo, Milenio, Coconut and 1800 Colección, an extra añejo tequila that is released periodically in highly limited quantities. 1800 Tequila is available nationwide at most exclusive bars and retailers.