Bully Boy Releases Cane-Based Gin

BOSTON — Bully Boy Distillers today announces the launch of the Bully Boy Distillers Gin, a bright and exotic spirit carefully crafted to capture the essence of today’s adventurous and innovative craft gins. With a nuanced flavor profile, the innovative new gin will join the award-winning distillery’s extensive line of premium small–batch spirits.

While most gins are typically crafted with a neutral grain base, Bully Boy draws inspiration for its Gin from its acclaimed White Rum by using a cane base. This provides the spirit with a mild tropical and honeysuckle undertone, which is then enhanced by a collection of carefully selected herbs and botanicals, including Italian Juniper, fresh ginger, blueberry and grapefruit. To add complexity, the gin also features flavors of coriander, cardamom, chamomile and cinnamon, which provide a unique herbal balance.

“Our gin portfolio, which also includes the Estate Gin released in 2016, allows us to continually experiment and push the envelope when it to comes to crafting unique, compelling spirits,” said Dave Willis, co-founder and head distiller of Bully Boy Distillers. “After opening our second production facility and tasting room last year, we turned our original distillery into a gin-specific innovation area, so we’ve had the ability to try new things, push boundaries, and ultimately figure out what works and what doesn’t. The new Gin represents the best of what we’ve discovered, and we’re proud to add it to the lineup.”

Priced at $29.99 for a 750ml bottle, Bully Boy Gin is 45% alcohol by volume and joins Bully Boy’s portfolio of handcrafted spirits at retailers, restaurants and bars throughout Massachusetts, Rhode Island, New Hampshire, Maine and Connecticut in May 2018. For more information about Bully Boy Distillers, visit www.bullyboydistillers.com.

About Bully Boy Distillers

Founded by brothers Will and Dave Willis, Bully Boy Distillers is Boston’s first craft distillery and is committed to crafting innovative and premium spirits. Utilizing a 750–gallon copper pot still, all Bully Boy products are handcrafted in small, limited-run batches, resulting in complex and unique spirits that celebrate New England’s rich history. The name Bully Boy pays homage to former U.S. president, Teddy Roosevelt. In the 1920s, the Willis family named its favorite farm workhorse after the popular Roosevelt-coined term, “bully,” meaning superb or wonderful. Today the endearing spirit of Roosevelt lives on in Bully Boy Distillers.

For more information, visitwww.bullyboydistillers.com or follow Bully Boy on Facebook (/BullyBoyDistillers), Instagram and Twitter at @BullyBoyBooze.