BROOKLYN, N.Y. — Fever-Tree, the world’s leading producer of premium tonics and mixers and U.S. market leader, today announces a distribution agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s), North America’s largest distributor of wines and spirits. Effective August 1, 2018, SGWS will become Fever-Tree’s distribution partner, with exclusivity in the on-premise channel across 29 U.S. states and Washington, D.C. Fever-Tree pioneered and leads the U.S. premium mixer category, with current market share in excess of 50 percent (Nielsen, June 2018), perfectly aligning with SGWS’ spirits portfolio.
The partnership is the first that Fever-Tree is announcing since launching its wholly-owned U.S. office in June. Prior to the new partnership, Southern Glazer’s distributed Fever-Tree in 16 U.S. states that included Alaska, Arizona, Arkansas, California, Colorado, Idaho, Illinois, Minnesota, Nevada, New Mexico, North Dakota, Oregon, South Carolina, South Dakota, Tennessee and Washington.
The partnership adds 13 new states, including Delaware, Florida, Indiana, Iowa, Kentucky, Louisiana, Maryland, Missouri, Nebraska, Ohio, Pennsylvania, Texas and Hawaii, as well as Washington, D.C.
As a result of this agreement, Fever-Tree will work closely with both Southern Glazer’s and the major spirits brands within its distribution portfolio, driving innovation, new serves and elevating the drinking experience on all occasions. This, in turn, will provide a strong platform for significant growth opportunities ahead.
Fever-Tree’s commitment and intrepid attitude to sourcing the highest quality ingredients, botanicals and taste are at the heart of all of its products, including its new Aromatic Tonic that is now launching into bars, hotels and restaurants across the U.S. through the Southern Glazer’s network.
“Fever-Tree is tremendously excited to partner with Southern Glazer’s, North America’s leading spirits and wine distributor,” said Fever-Tree North American CEO Charles Gibb. “Thanks to their extraordinary reach and dynamic portfolio of world-class spirits, we can together deliver perfect drink solutions on cocktail menus across the country. The partnership is a crucial step as we transition to Fever-Tree USA taking full responsibility for its distribution across the country.”
“Our partnership with Fever-Tree brings together the highest quality market leaders on all sides, from spirits and mixers to the dynamics of the Southern Glazer’s distribution network, thus is a natural fit within our portfolio,” said Brad Vassar, COO, Southern Glazer’s Wine & Spirits. “We see exceptional opportunities in marrying Fever-Tree’s unique mixers with the many premium spirits in our portfolio. Through our partnership, we can seamlessly improve drinking occasions across the country.”
Founded in 2005, Fever-Tree is the leading premium line of carbonated mixers. It procures the world’s finest ingredients from natural sources, including quinine from the Democratic Republic of the Congo, ginger from Ivory Coast, India and Nigeria, and lemons from the slopes of Mount Etna, Sicily.
The Fever-Tree range is designed to complement and enhance a range of premium spirits and with its high quality and naturally sourced ingredients is the perfect accompaniment to any drinking occasion. Unlike most mixers on the market today, which contain high fructose corn syrup, saccharin or aspartame, Fever-Tree products contain no artificial sweeteners, preservatives or flavorings, restoring taste and quality to the category. Since its launch, Fever-Tree has collected a vast number of awards, including the Best Selling & Top Trending Tonic Water for four consecutive years by the World’s 50 Best Bars.
In the U.S., Fever-Tree’s portfolio includes 11 mixers, comprising tonics, ginger ales and ginger beers that are available at leading retailers, bars and restaurants across the country.
For more information, please visit www.fever-tree.com, email us at USA@Fever-Tree.com, like us on Facebook at www.facebook.com/fevertreemixers/ and follow us on Twitter and Instagram at @FeverTreeMixers.
About Southern Glazer’s Wine & Spirits:
Southern Glazer’s Wine & Spirits is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The Company has operations in 44 U.S. states and the District of Columbia, Canada, and the Caribbean, and employs more than 20,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.