NASHVILLE, Tenn. & AUSTIN, Texas — Four Blue Palms LLC of Nashville, TN and Austin, TX today announced the appointment of David Masters as VP of Sales for the Company’s newly launched Whiskey portfolio and its industry leading craft cocktail mix brand. The position will be based in Austin, TX.
Mr. Masters brings more than 15 years experience in the beverage alcohol industry to Four Blue Palms. He was a Sales & Marketing Director for Southern Glazer’s Wine & Spirits and most recently was leading sales, finance and business operations in Texas on the Treasury Wine Estates portfolio. Southern Glazer’s Wine and Spirits, LLC is North America’s largest wine and spirits distributor, and the preeminent data insights company for alcoholic beverages. The company has operations in 45 U.S. states, the District of Columbia, Canada, the Caribbean, and distributes more than 150 million cases of wine and spirits annually. Treasury Wine Estates is one of the world’s largest wine companies with over 70 plus wine brands sold in over 100 countries with more than 3,500 global employees. Texas represents a significant market for both Southern Glazer’s and Treasury in the United States.
“We’ve selected a very strong and dynamic leader in David to further the expansion and growth of our Whiskey portfolio and Barsmith brand across the U.S. and to ensure our customers receive the highest standards of sales and account management support,” said Bob Angus, CEO of Four Blue Palms LLC. “We are extremely excited to have the benefit of his leadership, experience and strategic direction as we build out our growing sales team. He will be a great asset to our business.”
David will lead sales for all current and future whiskey products, including recently launched Red Eye Rye, and the Company’s mixer brand, Barsmith, one of the fastest growing cocktail mix brands in the U.S. according to IRI Worldwide data.
“Four Blue Palms has created brands consumers love and is pioneering an entirely new spirits category – Craft Infused Whiskey,” said David Masters; “The Company has a proven expertise in developing products consumers love along with the ability to produce them at scale without losing the handcrafted quality that has been the signature of their success. FBP and its brands are well poised for strong growth and continued market expansion. I am committed to see that this happens in a focused and sustainable manner with carefully selected strategic partnerships to build a strong foundation for long term success. I am thrilled to be a part of this ground-breaking group.”
The Barsmith product line has strong national distribution with partners such as Target, Publix, Total Wine & More, HEB, Specs, ABC Wine & Spirits and Meijer. Newly released Red Eye Rye has seen rapid growth in Tennessee, Georgia and Kentucky and will continue expanding in key states in the South and Southeast in late 2018.
About Red Eye Rye
Red Eye Rye infuses the highest quality pure rye whiskey with 100% Arabica Coffee, bottled at 80 proof. Red Eye Rye is a versatile rye whiskey allowing craft bartenders to create unique twists on classic whiskey cocktails, while allowing consumers to enjoy simple and complex cocktails at home. Red Eye Rye is bottled in Tennessee where it is one of the fastest growing whiskey products in the state.
Launched in 2015, Barsmith products are meticulously small-batch manufactured near Nashville, TN using secret recipes developed by our top bartenders. Precise formulations along with high quality, natural ingredients deliver vibrant, consistent flavor to best compliment simple or complex cocktails. Barsmith mixes pair perfectly with quality spirits or can be enjoyed by themselves for a unique refreshing drink. Inspired and created by top bartenders for bar professionals and consumers alike, Barsmith bar essentials include: reimagined 12.7oz Grenadine, Lime Juice, Dirty Martini Olive Brine and Simple Syrup; highly innovative and versatile 12.7oz Moscow Mule, Paloma, Mai Tai and Old Fashioned mixers; and best-in-taste 32oz Bloody Mary, Nashville Hot Bloody Mary, Sweetened Lime Juice and Margarita mixers. Barsmith is proud to be the first Non-GMO verified line of cocktail mixers available to consumers.
About Four Blue Palms LLC
Four Blue Palms LLC is a privately owned beverage group focused on crafting and delivering the highest quality spirits and mixer products. Together, Four Blue Palm’s team represents over half a century of innovating, producing, and marketing iconic food and beverage brands enjoyed by discerning consumers’ around the world. The company’s products are sold by leading retailers and beverage supply distributors throughout the United States. Four Blue Palms just happens to be headquartered in Nashville, Tennessee and Austin, Texas, surrounded by great music, great food and great drinks, key inspirations for the group’s brands. For more information, please visit the Four Blue Palms brand websites – www.drinkredeyerye.com and www.barsmithmix.com or Instagram (@drinkredeyerye, @barsmithmix).