Jägermeister Launches Mini Meisters

NEW YORK, N.Y. — Toast to the best times with an ice kühl 20ml Jägermeister “Mini Meister.” Your favorite herbal liqueur crafted from 56 hand-selected botanicals is now available in a single serve shot size- a 20Ml bottle, sold in a “10 Shots-to-Go” pack. Mini Meisters are rolling out nationally and are the perfect wingman for any occasion, from tailgates and barbecues to holidays, pool parties and concerts.

The single serve glass bottle is packaged with an “on-the-go” mentality, allowing fans to seize the moment all year long. The mini packaging and glass bottle allows the Jägermeister to quickly chill to its optimal -18°C, making for 10 ice kühl serves of liquid perfection, wherever the party takes you.

“Mini Meisters are an exciting new addition for retailers and consumers and now with this smaller shot-sized bottle it leaves the celebratory toast moments endless,” said Chris Peddy, Chief Marketing Officer at Mast-Jägermeister US. “Mini Meisters hail from European markets where they are the most popular size for Jägermeister drinkers and we’re thrilled to launch Mini Meisters for Jägermeister fans in the US.”

Specifically designed with the needs of consumers in mind, the Mini Meister pack is impeccably convenient, extremely portable and fits perfectly in a home freezer or a personal cooler for quick grab-and-go. The 10 Shots-to-Go pack can be broken up and shared for moments of celebration with friends. Enjoy them on their own as single shots or pair them with your favorite beer for a refreshing “Deer and Beer” moment.

Available nationwide at grocery, liquor, drug and convenience stores, each Jägermeister Mini Meister pack contains ten 20ml bottles (not for individual sale) and retails for around $10.00 per pack.

About Jägermeister

Introduced more than 80 years ago, Jägermeister, German for “Master Hunter,” is the #1 selling imported liqueur in the United States. Ranked 9th by Impact International’s definitive Top 100 Premium Spirit Brands, this herbal liqueur is one of the most successful premium brands worldwide and available in 135 countries around the world. Jägermeister Liqueur is 35% Alc./Vol. and imported exclusively by Mast-Jägermeister US, Inc., White Plains, NY. Visit www.jagermeister.com and follow @JagermeisterUSA on Facebook, Twitter and Instagram. DRINK RESPONSIBLY