Luc Belaire Names Dave East Global Brand Ambassador

BURGUNY, France — Luc Belaire is pleased to welcome Dave East as its newest global ambassador. The American rapper, who hails from Harlem, NY, has become a major staple within New York’s music scene and is on his way to global superstardom.

Dave East represents the self-made success, specialized talent, and entrepreneurialism that Luc Belaire is proud to collaborate with and support. East and Belaire will be working together on a variety of creative projects to communicate with fans, including Belaire’s ongoing video series “Self Made Tastes Better” and a limited edition fantôme bottle. He joins Luc Belaire’s global network of brand ambassadors that includes DJ Khaled, Rick Ross, Steve Aoki, and A Boogie Wit Da Hoodie. He will be promoting Belaire’s full range of wines: the top-selling Belaire Rosé, elegant Belaire Luxe and newly-released Belaire Gold.

“I’ve been a fan of Belaire and their culture for a while now,” said Dave East. “We are free-thinking, enterprising hustlers. I’m excited to have this platform to invite others to celebrate success through hardwork.”

Brett Berish, CEO of Sovereign Brands, owner of Luc Belaire, said: “Dave East is inspired and inspiring. We appreciate his quality of content, his storytelling, and his self-made spirit. That’s why we have connected so well. We’re collaborating on lots of special projects together, so stay tuned.”

As an unsigned, independent artist, East released a vast catalogue of mixtapes, which caught the attention of record executive and multi-platinum recording artist Nas. East signed to Nas’ Mass Appeal label in 2014 for the release of Black Rose, and in 2015, he earned himself a spot on XXL Magazine’s coveted Freshman List. This lead to a major recording contract with Def Jam Recordings, and the wildly successful Kairi Chanel mixtape, which was streamed more than 5.8 million times in just 7 days. He is also featured on The Hamilton Mixtape from the Broadway musical, alongside The Roots, Nas, Common, Chance The Rapper, Wiz Khalifa, John Legend, Alicia Keys & more. But East shows no signs of stopping. In 2017, East released two projects, including his debut EP entitled Paranoia: A True Story. This was followed by its critically-acclaimed second installment, Paranoia 2, released January 16, 2018 – a prelude to his upcoming debut studio album.

About Luc Belaire

Luc Belaire is a premium brand produced in France – the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. Luc Belaire Gold, made in Burgundy from a blend of Chardonnay and Pinot Noir along with a cane sugar dosage, is the brand’s newest offering. It joins Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region—and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. Belaire’s Fantôme (French for phantom) range houses each of its cuvées in a luminescent bottle which lights up at the touch of the button, to keep the party alight.

About Sovereign Brands

Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands. The company originally created and operated Armand de Brignac (“Ace of Spades”) Champagne, selling the brand in 2014, and developed the D’USSÉ Cognac brand (currently owned and operated by Bacardi Ltd.). Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.