Luxco Acquires Controlling Interest in Niche Drinks

DERRY, Northern Ireland — Luxco, a U.S. based spirits company headquartered in St. Louis, Missouri, has acquired a controlling interest in Niche Drinks, a specialty liqueur company located in Derry. The companies have partnered for several years as Niche produces Luxco’s Saint Brendan’s Irish Cream and they collaborate on the global brand, The Quiet Man Irish whiskey.

In addition, Luxco and Niche Drinks have plans to build an Irish whiskey distillery in Derry’s Ebrington Square and have met with the Strategic Investment Board to discuss the project.

“Luxco has impressive distillery experience, having built Lux Row Distillers and partnered with Limestone Branch Distillery, both in Kentucky; and is nearing completion of a tequila distillery in Arandas, Mexico,” said Ciaran Mulgrew. “This experience will be a tremendous asset as we proceed with The Quiet Man Craft Distillery at Ebrington Square.” Mulgrew is the current Managing Director of Niche Drinks and will remain in the business.

“This is a very exciting time for Luxco and Niche,” said Donn Lux, Chairman and CEO of family-owned Luxco. “We have worked closely with Ciaran and his team for more than 30 years, spending a lot of time in Derry over that time, so it is great to welcome everyone at Niche Drinks into the Luxco family.”

About Luxco

A leading producer, supplier, importer and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. Lux Row Distillers is bringing the family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky and is now the home of Luxco’s bourbon portfolio, including Rebel Yell, Blood Oath, David Nicholson, and Ezra Brooks. Luxco has also built a new distillery in the highlands of Jalisco, Mexico – Destiladora González Luxco – where the company’s 100 percent agave tequilas, El Mayor and Exotico, will be produced. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit

About Niche Drinks

Since 1983, Niche Drinks has been producing cream liqueurs, Irish coffee and ready to d rink Cocktails of the highest quality for its retail partners in Ireland, the UK, the USA and Europe. Additionally, Niche, located in Derry, Ireland, provides its expertise to multinational drinks companies, creating brands for them to market and sell from Boston to Bangkok.