Oak & Cane, an american craft rum from Florida, launched in April 2017 has made some immediate splashes. Oak & Cane occupies the coveted first-mover status with its super-premium Rum launch. The brand has achieved distribution in all major retail outlets throughout the state and has shown it has legs on-premise with its ability to achieve presence on key restaurant/bar menus from Miami to Palm Beach.
Oak & Cane is unique in its ability to be enjoyed neat, on-the-rocks or in a favorite cocktail. It has presented itself as an elevated rum experience for all those consumers looking for a sophisticated rum experience to be side by side with whiskey and bourbon. The millennials finally have a rum to graduate to from the usual cast of rums that have dominated for decades.
Oak & Cane has proven that with the right attention to the millennial palette and a “craft” designation, rum can join the pantheon of super-premium spirit brands commonplace with other spirit segments. The fact that this Oak & Cane Rum is made in Florida and can flaunt its craft and local credentials is a recipe for success.