BROOKLYN, N.Y. — Q, the Brooklyn-based maker of spectacular mixers, announces today the launch of its “HIGHBALL’R” platform, a new invitation-only series for bartenders to be hosted by local bartenders in six markets nationwide before culminating in Brooklyn during Bar Convent Brooklyn June 11-13.
The initiative aims to provide groups of visiting bartenders with a hyper-local, day-in-the-life view of a bartender in the host city.
Said Q Vice President of Marketing Jaron Berkhemer. “With HIGHBALL’R, we’re engaging the trade and celebrating the sense of camaraderie in our industry by giving our hosts a chance to show off a bit. Bartenders experience their home cities very differently than even other locals and one could make the argument that nobody knows a city better than its bartenders. Also – we highlight the beauty of simple drinks done very well. With Q, a simple highball cocktail becomes an elevated experience and we are inviting likeminded people around the country to experience this first hand.”
Hosted by Herbs & Rye (Las Vegas), Fukushu Restaurant Group (Tucson), the Bottle Cap Group (Charlotte), Bottle & Barlow (Sacramento) and Mandarin Hide (Tampa), each two-day stop will include a full day of exploring the host city as only a true local would as well as a one-night-only guest shift at the host bar.
“We’re excited to welcome some really deserving bartenders to check out our hometown in a way that very few who come to Las Vegas get to,” says Matt Graham, of Herbs & Rye, named America’s top high-volume bar in 2016. “They’ll check out the scene here from a local bartender’s perspective. If we get anywhere near the Strip, it’ll be because the Lyft driver took a wrong turn.”
Highballer Tour Schedule
- Las Vegas, March 11-12 – Hosted by Matt Graham (Herbs & Rye)
- Tucson, April 1-2 – Hosted by Matthew Martinez (Fukushu Restaurant Group)
- Charlotte, April 22-23 – Hosted by Andrew Izreal (Bottle Cap Group)
- Sacramento, May 13-14 – Hosted by Karina Martinez (Bottle & Barlow)
- Tampa, May 21-22 – Hosted by Erin Davey (Mandarin Hide)
- Brooklyn, June 11-13 – Hosted by Q
Follow the Highballer tour on Instagram at @QDrinks and through the hashtag #HIGHBALLR.
About Q Drinks
Q Drinks makes the world’s best carbonated mixers – spectacular beverages crafted with authentic ingredients, more carbonation, and much less sugar to perfectly complement the world’s finest spirits. Our tonic water, ginger beer, and other flavors are proudly carried by many of America’s best restaurants, bars, and retailers including Whole Foods, Safeway, Kroger, Total Wine and Amazon. For more information please visit www.QDrinks.com.