FERNDALE, Mich. — Well Detroit, the best just got better. Valentine Distilling Co. will release a new-and-improved bottle that reflects the elite sophistication of its award-winning vodka late this spring.
After researching, via several focus groups, Valentine Distilling found that consumers look for a bottle that embodies a high-quality drinking experience. The consistent theme that Valentine heard was the quality of the product far exceeded the branded look that sat on retail shelves. Valentine determined it was time to have all elements of the branded vodka appeal to the quality that is known as Valentine.
The new design features vertical ridges around the bottle, which adds a touch of class to the look and feel consistent with the world-class taste of what’s inside. The re-designed label is a classic white with light, wavy horizontal lines in the background. The simple, yet elegant text gives consumers a first glance at what kind of quality they are purchasing.
The decision to tone the bottle to a more classic look allows the eye to be drawn to this stand-out design on the grocery or liquor store shelf.
“We are the top vodka product in the industry. Those who know us, know our products rate among the best in the world, so we made the choice to look the part, too,” said owner Rifino Valentine.
Valentine Distilling’s product distribution is growing at a significant rate year over year. As the brand gains more national distribution, Valentine knew it was imperative to meet consumers’ expectations.
As the bottle hits retail shelves, consumers will notice Valentine’s brand icon, Belle, still included in the redesign. Belle passionately represents a staple of the Valentine brand, as she pays homage to an era of American history, the 1920s through the 1940s, during a time when Detroit was known as the Paris of the Midwest. Belle’s look reflects the work of the Peruvian artist, Alberto Vargas, and her image will draw consumers in and show that Valentine’s traditional roots are still very much present.
For those who wish to collect the original design of the bottle before it’s gone, act fast, as the brand new-and-improved bottle hits shelves soon.
Valentine Vodka’s new look can be defined as:
- A simple label with the right balance of information and style
- Elegant ridges to offer a sleek, high-class feel
The tagline on the bottle speaks for the new design itself: quality above all else.
About Valentine Distilling Co.
Established in 2007, Valentine Distilling Co. is an American pioneer of small batch spirits. When Valentine first started production, there were approximately 15 to 20 micro-distilleries in the U.S. Today, there are more than 2,000 known micro-distilleries in the country. Valentine Vodka has been named “World’s Best” by The World Vodka Awards in London back-to-back in 2016 and 2017. Also in 2017, Valentine Distilling Co.’s 10-year Mayor Pingree Blue and Black label bourbons received the most prestigious medal awarded, the Double Gold, at the San Francisco World Spirits Competition. The company’s award-winning vodka, gin, and bourbon are available in seven states, Western Europe and Ontario. In the tradition of Detroit’s manufacturing leadership, Ferndale, Michigan-based Valentine Distilling Co. is dedicated to American ingenuity, quality manufacturing, and small batch distilling using old-world techniques that create superior products.