West 32 Soju Names Han PR Agency of Record

NEW YORK, N.Y. — Made in New York,​ ​without​ ​any​ ​artificial flavoring or chemical sweeteners, West 32 Soju has tapped HAN PR as its Agency of Record.

What is Soju?

When Koreans want to have fun, soju is always included. Distilled in the country for hundreds of years, low-proof “Korean vodka” is the most important guest at social gatherings, parties, and celebrations. Some sojus have fruity notes; others are described as milky. These days, most sojus are mass-produced and mixed with artificial flavorings, sweeteners, and other tongue-twisting chemicals. The result is what you might expect: an overly processed, sickly sweetened beverage with a lingering, unpleasant aftertaste. This is far removed from the original Korean drink.

West 32 Soju

Born​ ​in New York City, West 32 Soju is made from distilled corn so it’s naturally gluten free, sweetened with a touch of natural cane sugar and then triple-filtered for an exceptionally smooth finish.

“We wanted to make a different spirit.​ ​One that continued the time-honored Korean ritual of celebrating life with soju,” said Daniel Lee and Maxwell Fine, founders of the brand.

Made from the highest quality all-natural ingredients, the result is simply the best soju. Chill a bottle of West 32 Soju and drink it neat, on the rocks, or mixed into cocktails for a Korean kick. Or do as we do: gather a group of friends, pour chilled soju into shot glasses, and sip until the bottle is dry.