MADRID — “Our brands are the soul of our company and Martin Miller´s Gin perfectly reflects our vision as creators of Premium brands, as innovators with a vocation to lead the market. This agreement is clear proof of the vision of Zamora Company to be recognized as one of the most dynamic players in the beverages market – a producer and distributor of premium brands worldwide,” declared Emilio Restoy, CEO of Zamora Company, regarding the agreement with Martin Miller’s Gin which has enabled the Spanish family business to acquire a majority stake in the English Gin brand.
As part of the agreement, co-founders David Bromige and Andreas Versteegh, and CEO Jacob Ehrenkrona, have retained the bulk of their interest in the brand through Living Capital’s 45% shareholding, making them the only other shareholder.
Jacob Ehrenkrona and David Bromige will remain in their current positions as CEO and Creative Director. Emilio Restoy has replaced Andreas Versteegh as Chairman of the board but Andreas Versteegh will continue as a board member with focus on NPD of Martin Miller’s Gin.
Commenting on the new partnership, CEO Jacob Ehrenkrona said, “As well as being the fastest-growing Super Premium gin in the Spanish market, Martin Miller’s Gin has also seen strong growth in other key Gin markets such as the Central Europe and the UK. Sales have been particularly strong in the UK where they grew 50% in 2017, adding to a total global volume of 100,000 cases 8.4L. Specifically in the key US market, key for the development of the brand, we will continue with the current importer. However, in this partnership with Zamora Company, we will be able to considerably increase investment in brand building in the middle term. What is more, together we can break into new international markets by capitalizing on the sales capacity of Zamora Company without compromising the product’s identity or its genuine spirit.”
New Martin Miller´s Gin Chairman Emilio Restoy agreed, adding, “Martin Miller’s Gin has all the ingredients to build on its role as a leading Super Premium gin Worldwide.”
“Martin Miller’s Gin is recognized as one of the best gins in the world and no other gin has received so many accolades and awards in recent years,” commented co-founder Andreas Versteegh. “Innovation and the constant quest for perfection are the origins of Martin Miller’s Gin.”
Taking up that point, co-founder David Bromige observed, “Yes, today Gin has become ’hot’ and as a result the category has become confused. From the start, back in 1998, we wanted to create a gin that was a ‘brand’ in the true sense of the word, and through innovation create the highest quality gin possible but with genuine and effective product differences like Icelandic water. It’s these qualities that have given the brand its high level of integrity and, importantly, trust.”
“Integrating the company and our team into Zamora Company is going to be very simple. Both companies share many values and perhaps this has been a key factor towards reaching an agreement,” said Andreas Versteegh. “They simply ‘get it’. They share our vision. With this partnership the brand will get the necessary support to grow further.”
José María de Santiago, Zamora Company Chairman observed, “Being part of the board for almost six years has given us great insight and understanding of the brand and its value. We share an exciting vision for the brand´s future and are really looking forward to working with the UK team helping to develop the brand worldwide.”
Martin Miller’s Gin strengthens the Zamora Company portfolio, along with recent additions that include world-class brands such as, Sangría Premium Lolea, Villa Massa Limoncello and Yellow Rose American craft whiskey. “These acquisitions are part of the Zamora Company strategic plan with which we aim to constantly add value to the company with people and brands in order to enable us to reach our established goals of building a world class company with world class brands,” concluded Restoy.
Koru Advisors, an independent firm specialized in the beverage industry, acted as Exclusive Financial Advisor to Zamora Company and the Reformed Spirits Company Ltd. Nomura acted as exclusive advisor to Living Capital. Bird & Bird acted as Legal Advisor to Zamora Company and Osborne Clarke to the Reformed Spirits Company Ltd.
About Martin Miller’s Gin
Martin Miller’s Gin is a high quality gin which, following its traditional production in the United Kingdom, sets off on a three-thousand mile round trip to be blended with the purest water in the Arctic in Iceland. Unique, sophisticated and with a touch of modernity, this is the fastest-growing gin in Spain, a gin which is exceptionally smooth and silky, slightly citrus, in the mouth. The fastest-growing gin in Spain has always aimed to continue the inspirational legacy of its creator.
The range of gins also includes Westbourne Strength and 9 Moons Gin.
Further information: http://www.martinmillersgin.com/
Since its launch, Martin Miller’s Gin has constantly won awards for its excellence from the world’s leading institutions in blind tasting contests, making it the world’s most awarded gin. Having been awarded more gold and platinum medals than any other gin in the last ten years in the world’s most respected competitions: ISC, IWSC and San Francisco World Spirits Competition, Martin Miller’s Gin has also received the prestigious Superlative Award by the U.S. Beverage Tasting Institute, scoring 97 points on multiple occasions and as such is the only gin to receive this accolade.
About Zamora Company
Zamora Company is a 100% family-owned Spanish company which produces and sells wines and spirits with a high added value and whose main aim is customer satisfaction and to build and develop Premium Brands.
With a presence in over 80 countries Zamora Company boasts experienced international staff of over 350 people and an extensive portfolio of Premium brands, with production facilities in Spain, Italy and the Dominican Republic and an annual turnover of €160 M.
Zamora Company owns world-class Brands such as Licor 43, Bodegas Ramón Bilbao, Martin Miller´s Gin, Villa Massa Limoncello, Yellow Rose whisky, Sangría Lolea, Mar de Frades, Patxarán Zoco, Cruz de Alba, Thunder Bitch, in addition to the brands distributed and in which the company holds a stake which form the product portfolio of the family business: Matusalem, José Cuervo Tequila or Bushmills among others. www.zamoracompany.com