Kraken Rum Announces New Partnership

JERSEY CITY, N.J.— The Kraken Black Spiced Rum has announced its most ominous challenge to-date, a high-stakes sweepstakes in partnership with WWE’s third global brand,NXT, challenging fans to tell NXT Superstars what finishing move it would take to bring down the mythical sea beast, The Kraken, for a chance to win a trip to WrestleMania in Tampa, FL on Sunday, April 5, 2020.

Launched around NXT Take Over: WarGames, taking place at the Allstate Arena in Chicago, IL and streaming live on WWE Network on November 23, 2019, this sweepstakes will run from November 11,2019 through December 13, 2019. During this time, Kraken Rum and NXT Superstars Shayna Baszler, Adam Cole and Pete Dunne invite WWE fans to tell them a finishing move that has the power to defeat the beast, for a chance to win.

For years, The Kraken has remained unseen, roaming the seas and devouring every living being in its path. Now, The Kraken Rum, the anti-hero spirit brand, will unleash the beast. Weighing in at an incomprehensible mass, The Kraken is longer than any skyscraper known and has eight monstrous tentacles, each with the power to crush 80 elephants, with thousands of hooked suckers and a set of drawbridge-like jaws. Its eyes are reminiscent of a Black Hole, consuming those who stare at them into a world of darkness. The challenge now begs the question, what finishing move you would use to takedown The Kraken?

Kraken Rum’s partnership with WWE takes fan engagement to the next level by allowing the WWEUniverse to immerse themselves into the mythical sea story and connect with their NXT Superstar favorites.

To enter, Kraken Rum tasks adults ages 21 years and older to tell their tale of how they would take down the beast on Instagram or Twitter, tagging @krakenrum with the hashtag #KrakenTakedown. One winner will be chosen by WWE after the sweepstakes closes on December 13 and will receive roundtrip airfare, hotel accommodations for two nights, and two tickets for the winner and a guest toWrestleMania.

Inspired by the partnership, Kraken has developed signature cocktails, featuring The Kraken Black SpicedRum: The Bitter End, The Kirifuda Clutch, and The Last Shot. To be enjoyed responsibly, of course.

For additional information on The Kraken Black Spiced Rum and full Terms & Conditions of this contest, visit

About The Kraken

AS IT IS TOLD, The Kraken Black Spiced Rum is an imported rum from the Caribbean blended with secret spices. Named for the sea beast of myth and legend, The Kraken Black Spiced Rum is bold, rich, black and smooth. AS THEY SAY, “To not respect the power of the Kraken is to not respect the sea.” So drink with respect.