NEW YORK— Malibu is kicking off the summer season with the launch of the Connected Bottle, a limited-edition bottle that integrates Near Field Communication (NFC) technology in the cap of the bottle and QR code printed on the bottle neck.
Consumers who scan the QR code or tap the NFC tag are directed via a quick link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag and also gain exclusive access to cocktail recipes and more.
“It is an exciting time for Malibu as we continue to find new ways to deepen our relationship with our consumers.” said Troy Gorczyca, brand director, Malibu. “What’s exciting about this launch is how we’re leveraging our iconic bottle, something consumers are familiar with, and developing a more meaningful, digital conversation with our customer at the point of sale.”
NFC technology is one of Malibu’s exploration initiatives in the area of ‘Internet of Things’ – transforming everyday objects into digital touchpoints. The technology allows two devices to quickly and securely exchange information when they are within close proximity to one another. With almost 2 billion mobile devices now NFC enabled, the technology is driving forward the IoT industry in 2019, facilitating seamless added value consumer experiences with physical objects.
Following the successful tests in the United Kingdom and Germany, the Connected Bottle will make its debut in the United States in select markets and stores beginning June 2019, while supplies last. For more information on Malibu and cocktail recipes, visit MalibuRumDrinks.com.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, the world’s no. 2 in wines and spirits. The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila; such superior wines as Jacob’s Creek, Kenwood Vineyards and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Pernod Ricard USA is based in New York, New York, and has roughly 650 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: responsibility.org.