Zaya Gran Reserva Rum Relaunches With New Package And Age Statement

ALISA VIEJO, Calif.– Zaya Gran Reserva Rum of Trinidad and Tobago, imported by Infinium Spirits, has announced the release of a newly-designed bottle with a revised age statement, which is now included on the label.

Zaya Gran Reserva, the number one ultra-premium rum (Nielsen, Nov. 3, 2018), is comprised of a blend of rare rums aged up to 16 years, carefully selected by the Zaya master blender to achieve a delicate balance and unique profile. On the palate, Zaya offers rich notes of vanilla, caramel, cocoa, apple, banana and cherry and gives way to a heavy, velvety smooth finish.

The new Zaya Gran Reserva Rum bottle pays homage to Trinidad and Tobago, also known as the “Land of the Hummingbird,” by including this phrase and a golden hummingbird on a medallion imprinted in the glass between the neck and the label. Golden hummingbirds can also be found alongside imagery of the country’s national flower, the chaconia, on the bottle’s new teal neck. Mirroring the teal neck are teal accents on the medallion and label, as reference to the tropical waters surrounding the island.

Now in a slimmer, sleeker glass bottle, Zaya also features a longer neck for ease of pouring and a cork closure on top. This rum is ideal for sipping on its own or mixing in tiki-style cocktails.

The new Zaya Gran Reserva Rum (40 percent ABV) is now available for a suggested retail price of $29.99 at select retailers nationwide and through online retailers including ShopWineDirect. For more information on Zaya Rum, please visit infiniumspirits.com/brands/zaya/.