Power Brands Launches Vitamin Enhanced Water in Aluminum Container


CHICAGO, March 25 /PRNewswire-FirstCall/ — Consumers looking for an all-natural drink that is good for their bodies and good for the planet now have a unique new choice — Aqua Planet.

@@img Power Brands has introduced this vitamin enhanced water in Rexam’s 24 oz. re-sealable aluminum Cap Can(R) with technology from Dayton Systems Group in select retail markets.

The company chose to bring Aqua Planet to market in this unique container because it is 100% recyclable. But it’s not just good for the environment. This package keeps the beverage fresh and cold longer, and protects from light due to aluminum’s superior barrier properties.

Aqua Planet has a great-tasting blueberry pomegranate flavor. It is slightly carbonated with just 50 calories per eight oz. serving. This refreshing purified water helps consumers stay hydrated and delivers a blend of nutrients including Calcium and Vitamins A, C, B6 and B12.

“We are committed to helping consumers and protecting our planet by offering refreshing purified water in a 100% recyclable aluminum container,” said Darin Ezra, CEO, Power Brands. “That’s why we chose to partner with Rexam. They delivered a re-sealable aluminum package that is good for the environment, appeals to consumers and differentiates our brand on store shelves.”

With a tagline of “Refresh. Recycle. Reuse.,” Aqua Planet is also available in 16 oz. cans and 12 oz. SLEEK(TM) Cans from Rexam.

“We worked closely with the team at Power Brands to understand how we could help them achieve their goals of differentiating the Aqua Planet brand in an environmentally-friendly container,” said Harry Barto, president and CEO, Rexam Beverage Can North America. “Our Cap Can proved to be the answer, delivering portability and recycling superiority, while building their brand and bottom line.”

Power Brands also worked with Rexam’s Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Aqua Planet brand on aluminium cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production.

Rexam introduced the 24 oz. Monster(TM) can with Cap Can technology from Dayton Systems Group in 2005. The company recently increased production to meet the growing demand for this distinctive package.

Aqua Planet is available now in select retail stores in the northern California area. Power Brands plans to expand distribution throughout the US this year as well in Europe, Asia and the Caribbean.

About Power Brands

Power Brands is one of the leading beverage development companies in the US, made up of beverage industry experts who will help you develop a beverage and a marketing strategy for your new or existing beverage brand.

Power Brands brings value and momentum to your beverage business with tried and proven brand management strategies. Our beverage specialists have developed, launched and managed numerous regional, national and international brands in the beverage industry. Our beverage consulting services include beverage development, production, management and marketing & sales. In conjunction with a network of beverage industry leaders, we can make it happen for you.

To find out how we can help you grow your beverage business, visit http://www.powerbrands.us/ . For more information on Aqua Planet, go to http://www.drinkaquaplanet.com/ .

About Rexam

Rexam (Pink Sheets: REXMY) is a leading global consumer packaging group. We are business partners to many of the world’s most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterise us — leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam Beverage Can North America, with headquarters in Chicago, is the group’s largest sector, focused on delivering exceptional customer value across all areas of customer business, from design to production to on-time delivery of the industry’s highest quality cans.

Rexam ADRs, of which four are equivalent to one ordinary share, trade on the NASDAQ under the symbol REXMY. Rexam ordinary shares trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam’s web site at http://www.rexam.com/ .