Ball Produces New 8-oz. Heat-Tek Bottle for Elations Joint Supplement Beverage


BROOMFIELD, Colo., July 28
/PRNewswire-FirstCall/ — Elations, a fruit juice-based dietary
supplement drink from the Elations Company, Cincinnati, Ohio, launched
nationally this month in 8-oz. Heat-Tek(R) PET bottles from Ball

In order to provide this functional
beverage to consumers, Elations needed a heat set bottle that could
successfully run on a high speed filling line at Krier foods, Random
Lake, Wis. Ball’s Heat-Tek(R) bottles, which are ideal for juices,
teas, sports drinks, enhanced water or any hot-filled beverage filled
at temperatures up to 185 degrees F, provided an unbreakable,
re-closeable and 100% recyclable solution.

“We modified our stock 8-oz. Heat-Tek(R)
bottle to meet the demands of the Krier line, which runs about four
times faster than a standard filling line,” says Mike Vaughn, vice
president, packaging innovation, Ball Packaging Products, Americas. “We
were able to do this successfully for Elations on an accelerated
development schedule in order to meet their product
launch requirements.”

According to Elations, the beverage
is a supplement drink containing Glucosamine, Chondroitin, and calcium
for healthier joints and bones. “Our research shows that many people
want healthier joints to continue their active lives, even as they get
older,” says Mike Burton, Marketing Director, Elations Company. “Now
people can get those benefits from these attractive, portable little
bottles of a refreshing, great-tasting drink that can be part of their
daily routine rather than from unpleasant pills that they dread taking.”

Elations beverages are available in two
flavors — raspberry white grape and cranberry apple. The bottles are
sold in six-packs and individually.

The Elations Company is dedicated to
improving the lives of the 78 million baby boomers who are unwilling to
grow old physically, mentally and emotionally. Based in Cincinnati, the
company is staffed by a devoted group with a mission to keep baby
boomers booming. The ELATIONS(R) product was originally developed and
tested by Procter & Gamble (P&G). Some of the people
responsible for its development started their own company and have
licensed the technology from P&G. Following a successful test
market in Kentucky last year, the company is now expanding and rolling
out Elations nationally.

Ball Corporation is a supplier of
high-quality metal and plastic packaging products for beverage, food
and household customers, and of aerospace and other technologies and
services, primarily for the U.S. government. Ball Corporation and its
subsidiaries employ more than 15,500 people worldwide and reported 2007
sales of $7.4 billion.