ATLANTA, Ga., August 18, 2008 – AHD International, a distributor of new-to-market nutraceutical and functional food ingredients, now offers a grade of LuraLean(R) designed for use in a variety of water-based beverage applications including fiber waters and performance drinks. LuraLean is a condensed, dietary fiber formula designed to effectively help support weight loss. This grade of LuraLean expands only after it reaches the stomach and interacts with human enzymes, and was developed specifically for beverage manufacturers that want to deliver fiber to consumers but do not want an end product with high viscosity, such as a smoothie.
Once inside the stomach, LuraLean expands to more than 10x its original size to help individuals feel full. Its extremely high viscosity once expanded keeps it intact as it passes through the gastro-intestinal tract so individuals feel full longer. The ingredient also has GRAS (Generally Recognized As Safe) designation from the FDA and USDA.
“With this new LuraLean offering, manufacturers can create water-based products that can deliver an extremely high fiber content, with no changes in viscosity,” stated John Alkire, president, AHD International. “LuraLean’s GRAS status and clinically validated safety and efficacy allows for this ingredient to be incorporated into any type of functional food or beverage.”
More than 14 safety studies and 60 clinical trials have been conducted using LuraLean specifically, confirming it has no adverse side effects at the recommended amount and is effective in promoting weight loss, maintaining healthy cholesterol levels already within the normal range and supporting regularity. All clinical trials used the same composition of LuraLean that is available to manufacturers, at the recommended dose for finished products. Currently this 100 percent natural, plant-based ingredient is patented in 33 countries and has been approved for use in the European Union.
About AHD International:
AHD International is a major supplier of the highest quality new-to-market nutraceutical ingredients and functional food products to manufacturers, wholesalers and food companies worldwide. AHD’s triple-check system ensures that products are evaluated for natural purity, consistency and exceptional quality. For more information on AHD’s wholesale nutraceutical and functional food ingredients call 404-233-4022 or visit www.ahdintl.com.